HITGS appeared at the 2025 SBS Song Festival red carpet with 36 artists including TVXQ, NCT, Stray Kids, and more.

Wonyoung from IVE has been appointed as the ambassador for MIUMIU Beauty. The brand revealed her selection alongside a photoshoot that highlights her unique style, combining classic and trendy elements. Wonyoung is recognized as a leading icon of her generation, embodying modern femininity and individuality, and will represent MIUMIU's identity through her work. IVE is set to embark on their second world tour, connecting with fans globally.

ILLIT, aiming at the preferences of teens and young adults, is set to release their 4th mini-album 'MAMIHLAPINATAPAI' and themed merchandise inspired by guasha. The album explores complex emotions in relationships, while the merchandise reflects the group's unique charm and connects to self-care themes. Previous items sold out quickly, showcasing their popularity.

ILLIT will host the 'ILLIT Seoul Children's Grand Park Festival' on May 5 to celebrate their 4th mini-album 'MAMIHLAPINATAPAI'. The festival will feature various activities for families and friends, with performances of the title track 'It's Me'. BELIFT LAB aims to create memorable experiences for fans and visitors alike, with all programs open to the public without prior registration. More details will be announced on Weverse.

ITZY's concert scheduled for April 22 at Spark Arena in Auckland has been unexpectedly canceled, as announced by JYP Entertainment. They apologized to fans for the inconvenience and confirmed that ticket refunds will be processed automatically. ITZY's world tour includes 12 shows across 7 countries until July, but the Auckland show is now off.

YSL Beauté unveils the 'Love Nude Lipstick' with a pop-up event named 'YSL LOVENUDE HOTEL TOKYO SECRET CHECK-IN' from April 3-5, 2026, at Cranes 6142 in Omotesando, Tokyo. The event includes a reception with guests SO GEON and HARU, and requires prior registration for entry and purchases. Cash payments are not accepted.

On the afternoon of the 1st, ITZY's Yuna threw the first pitch at the LG Twins vs. KIA Tigers game in Seoul. She also released the music video for her title track 'Ice Cream' and celebrated her solo debut after 7 years, expressing gratitude for the support from her members and Jinyoung, which she found to be a great source of strength.

BOYNEXTDOOR, a popular boy group, begins their first Japanese show 'Tomodachi Base' on April 11, 2026. The show features the six members interacting with various guests, playing games, and building friendships. Each episode includes fun challenges and showcases the members' natural personalities. Special episodes will be available on Hulu after the broadcast.

ENHYPEN will star in 'The Blood Diary,' a mystery podcast where they become vampires sharing eerie tales. The show, debuting April 3 on Spotify's STAN:A, features a unique storytelling format and interactive mystery elements, appealing to both K-POP fans and mystery lovers alike.

BABYMONSTER has confirmed their second world tour, starting with three concerts in Seoul from June 26-28, 2026. This marks their first reunion with Korean fans in 1 year and 5 months since their last concert. The tour coincides with the release of their 3rd mini-album 'CHOOM' in May, promising an expanded setlist and exciting performances. Pre-sales for members begin on April 6, with general sales starting April 9.

On the morning of the 1st, Wonyoung from IVE attended the opening event for the ROLAROLA flagship store in Seoul's Jongno District. Additionally, she has been appointed as the local ambassador for Kérastase in Japan, with an image movie set to be released on April 1. A cute photo of her with a baby model has also captured attention.