September features K-POP variety shows with CNBLUE's Jung Yonghwa, SUPER JUNIOR, ASTRO, and the drama "The Villain's Biography."

The Korean film 'Hear Me: Our Summer', releasing in Japan on September 26, 2025, beautifully portrays youthful love and life's uncertainties. It features unique communication through sign language, focusing on emotional connections rather than words. The film has received positive acclaim for its fresh storytelling and sound design.

ONeW's title track 'Hana no You ni' from his 2nd mini-album has been chosen as the ending theme for TBS's 'Ousama no Branch' in October. The song reflects on cherished memories and features a warm yet fleeting sentiment. The music video was released on ONeW's official YouTube. Additionally, ONeW will hold a 3-day concert at Nippon Budokan as part of his first solo world tour after three years.

Choi Yena, former member of IZ*ONE, was officially invited to Louis Vuitton's Spring/Summer 2026 women's collection in Paris. She impressed with a stylish black and white outfit and debuted a new short haircut. The event featured many celebrities, and Yena participated in photo sessions, showcasing her versatility as she continues to shine in music and acting.

SHINee's Onew released his 2nd Japanese mini-album "SAKU" today, along with the music video for the title track "Like a Flower." The album, inspired by the concept of blooming flowers, features five songs with floral stories, creating a refreshing and relaxing atmosphere. The music video depicts Onew's struggles and joys in making flowers bloom, resembling a short film. A digital campaign is also underway, and Onew will perform at the Nippon Budokan for the first time in three years this weekend.

On the afternoon of the 1st, an ambassador appointment ceremony for the 2025 New York Hallyu Expo was held at KOTRA's headquarters in Seoul. K-Pop stars SHINee's Taemin, MAMAMOO's Hwasa, and actress Ha Ji-won attended the event. Taemin also released a music video for his solo song 'Veil,' showcasing various emotions, while Hwasa appeared in a sexy outfit for the 'Soaked Show 2025' and shared a hug with PSY.

On October 1st, Cha Eun-woo of ASTRO released a message video and handwritten letter for fans while serving in the military. He expressed gratitude to the cast and audience of the upcoming film 'First Ride,' which premieres in Korea on October 29. He reminisced about filming with his co-stars and encouraged viewers to enjoy the film's nostalgic themes.

Minho from SHINee has been appointed as the ambassador for the Korean Sports Council. He will promote sports and participate in various activities leading up to the Milan-Cortina 2026 Winter Olympics. Minho expressed his honor in this role, aiming to enhance sports awareness and contribute to the development of Korean sports.

Onew from SHINee has released a teaser for the music video of his title track "Like a Flower," which explores themes of cherished memories and fleeting beauty. The first teaser features Onew conversing with a plant-clad figure, while the second teaser showcases the music video's warm atmosphere. The full video will be released on October 1, coinciding with Onew's upcoming 3-day concert at Nippon Budokan in Japan, marking his return after three years.

Key from SHINee successfully concluded his Seoul concert, kicking off his new tour '2025 KEYLAND: Uncanny Valley'. The event featured a unique theme and was streamed globally, allowing fans from various countries to enjoy his performance. Key expressed gratitude to fans and shared his commitment to delivering memorable shows and albums in the future.

Kan Hyewon, former IZ*ONE member, stars with Akaso Eiji in the drama 'Kimbap and Onigiri,' premiering January 12, 2026. The story follows a pure love between a Japanese and Korean character, highlighting cultural differences. Kan plays a graduate student studying animation, while Akaso portrays a part-time worker facing life challenges. The series will also stream on Netflix and other platforms.