SMTOWN RUN CLUB 26 × au Wellness Virtual Run starts Sept. 28 in Japan, linking fans and artists through walking and running.
September/15/2026 14:04
A Japan-only virtual run event, “SMTOWN RUN CLUB 26 × au Wellness Virtual Run,” which links the real event “SMTOWN RUN CLUB 26” held by SM Entertainment with the healthcare app “au Wellness,” will be held from Monday, September 28. This initiative is an unprecedented, innovative co-creation project that fuses the passion of “oshi-katsu” (supporting one’s favorite idol/artist) with everyday “healthcare.” By connecting the music and worldviews of SM Entertainment, which enjoys worldwide popularity, with “au Wellness” developed by KDDI, it provides a completely new participatory experience in which fans and artists can enjoy a sense of unity toward the same goal through healthy actions such as “walking” and “running.” “SMTOWN RUN CLUB 26” is an official event planned based on the so-called “SM London Run,” in which SHINee’s Minho called out to the artists belonging to the company and ran together with them during a London performance. For the real event to be held in Incheon, South Korea on Saturday, October 3, it has been decided that, including Minho, nine luxurious artists will participate as “Artist Runners.” In conjunction with this local event, it will deliver a new entertainment experience to Japanese fans as well, allowing them to share a sense of unity with the artists through daily walking and running. ■ Event information “SMTOWN RUN CLUB 26 × au Wellness Virtual Run” Virtual run event period: Monday, September 28, 2026, 0:00 to Sunday, October 4, 2026, 23:59 Ticket price: 5,500 yen (tax included) Sales period: Monday, September 14, 2026, 18:00 to Saturday, October 3, 2026, 23:59 Sales method: General sale (first-come, first-served) Sales site: On Ticket Pia 〇 Japan-original completion benefits - Completion certificate - One limited postcard - Completion congratulatory message video - Behind-the-scenes video - Original clear file ...and more <Notes when purchasing tickets> ※ The Japan-original completion benefits for this event will be granted and shipped only to those who achieve 15,000 steps during the virtual run period (9/28 to 10/4). Please note that if the goal is not achieved, the benefits cannot be received. ※ In shipping the completion benefit goods for this event, your personal information (name, address, telephone number, etc.) will be provided to the delivery company and partner companies entrusted with delivery operations. Please understand this in advance before purchasing. The completion benefit goods are scheduled to be shipped sequentially from mid-November 2026. ■ Related site Official site for “SMTOWN RUN CLUB 26 × au Wellness Virtual Run” ■ Event information “SMTOWN RUN CLUB 26 × au Wellness Virtual Run” Virtual run event period: Monday, September 28, 2026, 0:00 to Sunday, October 4, 2026, 23:59 Ticket price: 5,500 yen (tax included) Sales period: Monday, September 14, 2026, 18:00 to Saturday, October 3, 2026, 23:59 Sales method: General sale (first-come, first-served) Sales site: On Ticket Pia 〇 Japan-original completion benefits - Completion certificate - One limited postcard - Completion congratulatory message video - Behind-the-scenes video - Original clear file ...and more <Notes when purchasing tickets> ※ The Japan-original completion benefits for this event will be granted and shipped only to those who achieve 15,000 steps during the virtual run period (9/28 to 10/4). Please note that if the goal is not achieved, the benefits cannot be received. ※ In shipping the completion benefit goods for this event, your personal information (name, address, telephone number, etc.) will be provided to the delivery company and partner companies entrusted with delivery operations. Please understand this in advance before purchasing. The completion benefit goods are scheduled to be shipped sequentially from mid-November 2026. ■ Related site Official site for “SMTOWN RUN CLUB 26 × au Wellness Virtual Run”
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