ILLIT is appointed brand ambassador for BEB by Hoshino Resort, showcasing their Okinawa experience in a new video and special site.
October/22/2025 15:35Related Groups & Members
The globally active five-member girl group ILLIT has been appointed as the brand ambassador for 'BEB by Hoshino Resort,' which has the concept of 'a hotel where you can spend time loosely, more than an izakaya but less than a trip.' To commemorate this, a newly filmed video showing ILLIT enjoying the Okinawa resort has been released at 'BEB5 Okinawa Seragaki by Hoshino Resort.' Additionally, a special site filled with ILLIT's charm has also opened. Furthermore, in collaboration with 'GRL,' which ILLIT is wearing in this creative project, a campaign is being launched where guests can win accommodation gift vouchers for Hoshino Resort. 'BEB by Hoshino Resort' proposes a free stay without restrictions, featuring a 24-hour public space called 'TAMARIBA,' flexible checkout times around 11 AM, and encourages bringing in food and drinks. ILLIT, who has just become brand ambassadors, is a group that intends to draw their own special story without being bound by existing frameworks, and the collaboration was realized as ILLIT's fresh and relatable charm resonates with the free and self-styled travel style proposed by 'BEB by Hoshino Resort.' In the newly filmed video, members show relaxed expressions like in private while enjoying the beautiful sea of Okinawa and their hotel stay, allowing viewers to feel the charm of traveling loosely with friends. A special site has also opened, where exclusive ILLIT photos will be released sequentially. This content is a must-see for ILLIT fans and those looking for a new travel style. - ILLIT wins gold and bronze in the film craft category at the '2025 ACC TOKYO CREATIVITY AWARDS!' - A web comic collaboration with ILLIT, 'Summer Moon: The Cupressus,' will start streaming on LINE Manga from October 21. ■Related site ILLIT × 'BEB by Hoshino Resort' special site.
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On the morning of the 18th, ILLIT's Minju departed from Incheon International Airport to Jakarta, Indonesia, for the music festival 'Sector K.' However, fellow member Mocha will not participate in tomorrow's schedule due to health issues and needs to rest for the time being. Additionally, members Yuna, Wonhee, and Ilho are also heading to Indonesia for the festival.
On the afternoon of the 17th, ILLIT members Yuna, Wonhee, and Iroha departed from Incheon International Airport to Jakarta for the 'Sector K' music festival. Their agency, BELIFT LAB, announced that all members except Mocha, who is unwell and needs rest, will participate. Additionally, ILLIT will appear again on 'THE FIRST TAKE' to perform their original song 'Almond Chocolate.'
ILLIT's Mocha has been diagnosed with health issues requiring rest, making her participation in the upcoming Indonesia schedule difficult. The group’s agency, BELIFT LAB, announced that the remaining four members will perform at the Sector K event on October 18-19. They ask for fans' understanding and support for Mocha's recovery.
ILLIT made a stunning return to 'THE FIRST TAKE', performing their original song 'Almond Chocolate'. The song, which has gained immense popularity, showcases their vocal talents and has become a hit among Gen Z, achieving significant chart success and a 'Gold' certification for over 50 million streams.
Yuna and Minju of ILLIT are set to debut in the OST for KBS 2TV's new drama 'The Last Summer.' YAMYAM Entertainment announced their participation, highlighting their strong vocal abilities. This OST aims to enhance the drama's emotional depth and leave a lasting impression on viewers. The drama features a romance between childhood friends facing the truth of their first love, starring actors Lee Jae-wook and Choi Sung-eun, premiering in South Korea on November 1 at 9:20 PM.
ILLIT's music video for 'little monster' won silver in the PRODUCTION DESIGN category at the 2025 CICLOPE Awards, highlighting its visual quality and unique storytelling. Directed by Toshi Tanabe and Sho Yanagisawa, the video has received acclaim for its artistic approach and positive message. ILLIT is set to release a new album in November and will hold a fan concert in Seoul, showcasing their popularity.
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