COMPOSE COFFEE releases ads featuring BTS's V and a new slogan reflecting coffee's role in modern life and lifestyle.
August/19/2025 17:18
COMPOSE COFFEE has released two new advertisement videos featuring its exclusive model, BTS (Bangtan Sonyeondan)'s V. At the same time, they announced a new slogan that embodies the brand's philosophy and vision. The new brand slogan 'Coffee as Coffee' reflects how coffee has deeply permeated modern people's daily lives, becoming a part of their lifestyle beyond just being a drink. The two new campaign videos in collaboration with V convey the authenticity of COMPOSE COFFEE, themed around the new slogan 'Coffee as Coffee' and the new menu 'V COMPOSED' with three items. The campaign video for 'Coffee as Coffee' captures moments spent with coffee in ordinary daily life through V's warm gaze. In the video, V naturally blends into people's day, enjoying coffee together while asking, 'How much coffee was needed for you to be who you are today?' This highlights coffee as a familiar choice repeated daily. Through this video, COMPOSE COFFEE once again focuses on 'the meaning coffee gives to modern people,' presenting better standards for the daily choice of coffee and supporting the everyday heroes who quietly progress in unseen places, reflecting the brand's philosophy and vision. Furthermore, the new menu 'V COMPOSED' campaign video showcases the overwhelming atmosphere of V and the exquisite harmony of the products, structured around the refined concept of 'a cup composed by V.' In the video, he moves between staff paper and notes, showing the process of completing drinks with the ingredients of the three new menu items, visually expressing the personality and atmosphere of the new menu as if completing a piece of music. To commemorate the release of the new campaign videos, COMPOSE COFFEE is holding a 'QR Code Coupon Event' until October 7, offering discount benefits to 6,000 people daily.
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