BTS's Jungkook is named the new global ambassador for Chanel Fragrance & Beauty, reflecting the brand's modern creativity and iconic sensibility.
December/11/2025 18:18
BTS (Bangtan Sonyeondan)'s Jungkook has become the new face of Chanel Fragrance & Beauty. Chanel revealed, 'Through this collaboration, we plan to connect the brand's modern creativity and iconic sensibility more deeply with a new generation.' Jungkook is an artist representing the global music scene. Based on his intense performances, original artistry, and transcending influence across generations, he has gained worldwide recognition. Through his solo activities, he has reached the top of global charts and established himself as a 'global pop star,' showcasing expressive power that boldly exceeds existing frameworks on stage and in the studio. Chanel stated, 'Jungkook's bold and creative attitude aligns with the values pursued by Chanel Beauty.' Thomas du Pre de Saint Maur, Global Creative Resources Director of Chanel Fragrance & Beauty, said, 'We are very happy and honored to welcome Jungkook as a global ambassador. He perfectly embodies the values and essence that the Chanel House pursues, and his passion and original artistry resonate deeply with the brand, inspiring the new generation. We look forward to future collaborations.' Jungkook, who joined as a global ambassador, expressed, 'I am really happy to be with Chanel Beauty. I think Chanel is a pioneering brand that constantly creates newness while respecting its unique iconic values. As an artist who challenges new attempts while maintaining my own style, I feel this collaboration with Chanel is even more special.' • BTS Jungkook appears on the double cover of the Japanese version of 'Rolling Stone'! He talks about new musical challenges and growth. • BTS Jungkook wins the Global Artist Award at a music awards ceremony in Brazil! A remarkable achievement for four consecutive years.
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