ILLIT's Japan debut campaign at SHIBUYA109 from Sept 2-15, 2025, featuring pop-up stores, giveaways, and special music broadcasts.

On the afternoon of the 21st, the blue carpet event for the '2025 K-WORLD DREAM AWARDS' took place at the Seoul Jamshil Indoor Gymnasium, featuring BTOB and numerous K-pop groups including Stray Kids, TOMORROW X TOGETHER, and more. The event highlighted the participation of 373 K-pop idols, marking the largest scale ever for the Idol Athletics Championships, with MCs Jung Hyun-moo and Chang Doyoung announced for the awards.

The 41st MyNavi Tokyo Girls Collection 2025 A/W is scheduled for September 6 at Saitama Super Arena. Main models include Reika Sakurai and Arina Tsukino, with performances from ILLIT and Hi-Fi Un!corn. The event promises a star-studded lineup and special collaborations, celebrating fashion and entertainment.

ILLIT has graced the cover of ELLE's September issue, capturing their charm in a delightful photoshoot. In interviews, members expressed their desire to inspire positivity through music, with plans for more activities in Japan, including their first album release and appearances on music and variety shows.

K-pop idols are celebrated for their princess-like qualities, with figures like Son Yuli and Yuna representing different generations. From the pure image of Fin.K.L to the charismatic presence of BLACKPINK's Jennie, these idols captivate fans. New girl groups like BABYMONSTER are also gaining attention as potential future 'princess idols.'

ILLIT held their first solo concert in Japan, '2025 ILLIT GLITTER DAY IN JAPAN,' on August 10-11, selling out all seats. They performed 13 songs, including their new single, and engaged with fans through various activities, building anticipation for their upcoming Japanese debut.

ILLIT's debut single "Topping" was released digitally on August 11, ahead of its official launch on September 1. The song, which captures the emotions of a girl on her first date, was performed for the first time at a fan concert. The track features contributions from singer-songwriter noa, who aimed to blend cuteness with a strong message. ILLIT's popularity is evident as their concerts sell out, and they are set to perform at the "ROCK IN JAPAN FESTIVAL 2025."

On the morning of the 9th, ILLIT departed from Gimpo International Airport to Japan for their fan concert '2025 ILLIT GLITTER DAY,' scheduled for August 10-11 in Kanagawa and September 3-4 in Osaka. This marks ILLIT's first solo concert series, featuring a collaboration with Care Bears and the release of their first single 'Time, Stop.'

HYBE announced record Q2 2025 earnings with sales of 705.6 billion won, a 10.2% increase from last year. The success of world tours and artist activities, including BTS and SEVENTEEN, contributed significantly. Despite a slight decline in album sales, indirect revenue from merchandise and fan clubs surged, indicating strong growth.

Kang Daniel secured first place on the chart with his single "Episode," despite not performing live. The June 28th 'Show! Music Core' featured a vibrant lineup of K-pop artists, including NINA, H1-KEY, ENHYPEN, and fromis_9, showcasing the power of fan engagement in the digital era.

BTS's Jimin and Jungkook have received nominations for the 2024 Billboard Music Awards in several categories, including 'Top Global K-Pop Artist' and 'Top Global K-Pop Song.' Jimin's song 'Who' and Jungkook's '3D' are among the nominees, highlighting their ongoing popularity and impact in the music industry.