
BABYMONSTER’s RUKA and ASA have been decided to become ambassadors for the ladies’ apparel brand "SNIDEL"! Today, a commemorative appointment event was held at a location somewhere in Tokyo. Maki Fukuda of 3ji no Heroine also rushed over to celebrate, and they carried out a talk about their commitment to fashion and their private lives. On this day, RUKA and ASA appeared wearing SNIDEL tweed items. Regarding becoming brand ambassadors, RUKA said, "I am very honored that ASA and I were able to become ambassadors. From here on, I want to keep, even more and more, spreading the appeal of SNIDEL," showing her enthusiasm. ASA also revealed that she loves fashion in her daily life, and expressed her joy at the two of them being appointed together. It seems that this visual shoot was done in Korea, and with the two Japanese members shooting a Japan-born brand in Korea, RUKA smiled and said, "It felt very fresh." Furthermore, there were points that could be understood only because they actually wore the items. RUKA praised them, saying that in addition to ease of movement, "the fit is also very good, and they are compact and the silhouette is cute." ASA said that tweed material can sometimes feel prickly against the skin depending on the item, but she appealed to how comfortable the item she wore this time was. Each of them also had their own individuality in the things they value when choosing clothes in everyday life. What RUKA especially values is the "size feel." Since the way clothes look changes depending on the size, she places importance on the fit, and if necessary, she also sends items out for alterations. Fukuda was surprised by this, saying, "If you had such a good figure, there’s no way the hem would be too long, right?" When RUKA answered, "I do, I do," a relaxed atmosphere spread through the venue. RUKA also revealed that she likes styling that is just the right size. On the other hand, ASA showed her commitment to using accessories. She said, "I love accessories," and explained that she coordinates outfits using not only necklaces, but also glasses, scarves, and ties. Furthermore, she revealed that she decides her fashion while thinking about where she is going that day and how she wants to look, and Fukuda was impressed, saying, "I thought she must definitely be stylish." In the event, there was also talk about the tour that had been held until the day before. When asked about their "reward for themselves" after just finishing a long tour, RUKA chose "food" without hesitation. She said, "Eating lots of delicious food is the best reward," and smiled, saying that after eating her fill of yakiniku and fried foods, she would like to be healed by sweet sweets. ASA answered, "I want to go shopping," and then added a playful remark: "I kind of want to try wasting money." She said she likes cute things such as squishies, and talked about wanting to buy accessories that caught her interest all at once and say to herself, "Good job, you worked hard, well done." Also, in the middle of the event, Fukuda Maki presented a cake to celebrate the ambassadors. The venue was warmed throughout by a calm and friendly mood. This event allowed a glimpse of the two’s true faces, which are different from their cool appearances on stage. Finally, ASA said, as ambassadors, "We also want to be able to try various stylings," expressing expectations for the future, and RUKA also renewed her determination to convey the appeal of SNIDEL to even more people.
BABYMONSTER’s new digital single “DESERVE” reached over 100 million YouTube views in just 11 and a half days, the fastest among their 2025 releases. The cinematic MV and powerful vocals drew global praise, bringing their total to 19 videos over 100 million views and strengthening their status as YouTube queens.
Fuji TV will broadcast the 2026 FNS Song Festival live over two Wednesdays in December. Thirty-six acts were announced, including Korean artists such as ILLIT, Stray Kids, BABYMONSTER, CORTIS, RIIZE, aespa, and NCT DREAM. ILLIT will appear for the third straight year, while BABYMONSTER and CORTIS will make their first appearances.
BABYMONSTER unveiled more still cuts from the music video for their new digital single “DESERVE,” showing Ruka, Pharita, and Asa in dramatic, film-like scenes. The group will release the song on the 23rd and begin comeback promotions, while expectations rise for their new concept and global momentum.
BABYMONSTER released the first concept stills for its digital single “DESERVE,” heightening worldwide excitement. The images hint at a cinematic music video, new acting challenges, and a different musical transformation from “SUGAR HONEY ICE TEA.” The song, described as a slow ballad with powerful energy, will stream on October 23 at 1 p.m., with a new album planned for early next year and a second world tour underway.
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