
BABYMONSTER’s RUKA and ASA have been decided to become ambassadors for the ladies’ apparel brand "SNIDEL"! Today, a commemorative appointment event was held at a location somewhere in Tokyo. Maki Fukuda of 3ji no Heroine also rushed over to celebrate, and they carried out a talk about their commitment to fashion and their private lives. On this day, RUKA and ASA appeared wearing SNIDEL tweed items. Regarding becoming brand ambassadors, RUKA said, "I am very honored that ASA and I were able to become ambassadors. From here on, I want to keep, even more and more, spreading the appeal of SNIDEL," showing her enthusiasm. ASA also revealed that she loves fashion in her daily life, and expressed her joy at the two of them being appointed together. It seems that this visual shoot was done in Korea, and with the two Japanese members shooting a Japan-born brand in Korea, RUKA smiled and said, "It felt very fresh." Furthermore, there were points that could be understood only because they actually wore the items. RUKA praised them, saying that in addition to ease of movement, "the fit is also very good, and they are compact and the silhouette is cute." ASA said that tweed material can sometimes feel prickly against the skin depending on the item, but she appealed to how comfortable the item she wore this time was. Each of them also had their own individuality in the things they value when choosing clothes in everyday life. What RUKA especially values is the "size feel." Since the way clothes look changes depending on the size, she places importance on the fit, and if necessary, she also sends items out for alterations. Fukuda was surprised by this, saying, "If you had such a good figure, there’s no way the hem would be too long, right?" When RUKA answered, "I do, I do," a relaxed atmosphere spread through the venue. RUKA also revealed that she likes styling that is just the right size. On the other hand, ASA showed her commitment to using accessories. She said, "I love accessories," and explained that she coordinates outfits using not only necklaces, but also glasses, scarves, and ties. Furthermore, she revealed that she decides her fashion while thinking about where she is going that day and how she wants to look, and Fukuda was impressed, saying, "I thought she must definitely be stylish." In the event, there was also talk about the tour that had been held until the day before. When asked about their "reward for themselves" after just finishing a long tour, RUKA chose "food" without hesitation. She said, "Eating lots of delicious food is the best reward," and smiled, saying that after eating her fill of yakiniku and fried foods, she would like to be healed by sweet sweets. ASA answered, "I want to go shopping," and then added a playful remark: "I kind of want to try wasting money." She said she likes cute things such as squishies, and talked about wanting to buy accessories that caught her interest all at once and say to herself, "Good job, you worked hard, well done." Also, in the middle of the event, Fukuda Maki presented a cake to celebrate the ambassadors. The venue was warmed throughout by a calm and friendly mood. This event allowed a glimpse of the two’s true faces, which are different from their cool appearances on stage. Finally, ASA said, as ambassadors, "We also want to be able to try various stylings," expressing expectations for the future, and RUKA also renewed her determination to convey the appeal of SNIDEL to even more people.
BABYMONSTER’s Ahyeon returned to Korea on the 24th via Gimpo International Airport after completing the “2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN JAPAN.” The text also notes BABYMONSTER’s collaboration with Sesame Street and that the group’s official YouTube channel has surpassed 10 billion total views, the fastest for a K-pop girl group.
BABYMONSTER arrived in Korea through Incheon International Airport on the afternoon of the 20th after completing overseas schedules. The article notes that it is based on local media coverage and that the photos may vary. It also mentions BABYMONSTER’s Sesame Street collaboration and that their official YouTube channel has surpassed 10 billion total views, the fastest achievement for a K-pop girl group.
BABYMONSTER departed for Indonesia through Incheon International Airport on the afternoon of the 18th for overseas promotions. The text also notes that BABYMONSTER has collaborated with Sesame Street to release cute limited-edition items starting today, and that its official YouTube channel has surpassed 10 billion total views, the fastest achievement for a K-pop girl group.
BABYMONSTER arrived in Korea through Incheon International Airport on the afternoon of the 14th after completing overseas schedules. The text also notes that the group’s official YouTube channel has surpassed 10 billion total views, the fastest achievement for a K-pop girl group, and that BABYMONSTER will collaborate with HEP FIVE in an event starting September 7, featuring a special Ferris wheel and panel exhibits.
BABYMONSTER departed for the Philippines on the afternoon of the 3rd through Incheon International Airport for the “2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN MANILA.” The text also notes that their official YouTube channel has surpassed 10 billion total views, the fastest ever for a K-pop girl group, and that the music video for their hit song “DRIP” has exceeded 400 million views on YouTube.
BABYMONSTER is running a special collaboration campaign with Osaka Ohsho and Taiyo no Tomato Men from August 18 to September 30, 2026, to promote its Kyocera Dome Osaka concerts. The campaign offers limited sets, original clear coasters, free gyoza coupons, and in-store visuals and music.
To celebrate BABYMONSTER’s first dome concert in Japan, HEP FIVE in Osaka will host “BABYMONSTER×HEP FIVE -CHOOM CITY OSAKA-” from September 7 to 24, 2026. The event includes a special BABYMONSTER-decorated Ferris wheel, limited stickers, in-store decorations, life-size photo spots, a message board, and an Instagram giveaway.
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