SK-II celebrates the launch of a limited Sakura essence with an event featuring TWICE's Mina, and announces a nationwide pop-up tour.
February/12/2026 15:41
The global skincare brand 'SK-II' held a special event to commemorate the release of the iconic limited edition 'Facial Treatment Essence' (commonly known as Pitera Essence) designed with a cherry blossom motif, which went on sale from February 5. Global brand ambassador Mina from the global girl group TWICE attended the event and experienced the vibrant cherry blossom collection that SK-II offers for the upcoming new life. Mina commented, 'This year marks my fifth year using Pitera Essence. No matter how tired I am, I make sure to take care of my skin with Pitera Essence. It’s an indispensable companion that I take everywhere!' She also mentioned that the bottle inspired by cherry blossoms is 'so cute that I want to gift it to someone special,' enjoying an early cherry blossom viewing at the venue. Following this event, a themed pop-up event will be held nationwide from March 7, starting in Fukuoka and going up to Hokkaido. Event details for the pop-up store 'SK-II OHADA-MI' include: Fukuoka: March 7-8, 11:00-20:00; Tokyo: March 14-15, 11:00-20:00; Nagoya: March 24, 11:00-20:00; Osaka: March 28-29, 11:00-20:00; Sapporo: April 18-19, 11:00-19:00. Starting March 7, 2026, a special pop-up store themed around cherry blossoms will be held nationwide. There will be a tester bar for customers to freely try SK-II products, and all attendees can participate in a 'Sakura Gacha' game with no losers, where they can win limited edition 'SK-II New Life Sakura Trial Kits (cream/airy cream).' We hope you will visit a nearby event venue.
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