LIGHTSUM showcases lovely charm in new concept photos for their upcoming digital single "POSE!" set to release on the 7th.

LIGHTSUM announces the release of their first unit single 'Beautiful Yet Sad' by members Sunah, Chowon, and Juhyun. The song features emotional vocals and a reinterpretation of a BTOB hit, blending acoustic guitar melodies with LIGHTSUM's delicate sensibilities. The trio aims to deliver warmth during winter, and their previous cover of 'Golden' has already garnered significant attention. The single is available on all music streaming platforms.

CUBE Entertainment announced that LIGHTSUM will debut a new unit group consisting of Sanah, Chowon, and Juhyun, releasing a single in January. The trio, dressed in white against a black background, exudes sophistication and harmony. They previously gained attention with their cover of 'Golden' for the Netflix OST of 'KPOP Girls! Demon Hunters.'

On the afternoon of the 5th, the 2026 S/S Seoul Fashion Week kicked off at the Dongdaemun Design Plaza, featuring a photo wall event for the 'Kwak Hyun-joo' collection. Attendees included K-pop idols from Billlie, former NMIXX member Jinny, and various other stars, showcasing the event's star power.

On the afternoon of the 5th, the 2026 S/S Seoul Fashion Week kicked off at Dongdaemun Design Plaza, showcasing the PHENOMENONSEEPER photo wall event with appearances from K-pop stars like PENTAGON's Wooseok, former CIX member Bae Jinyoung, and members from groups such as EVERGLOW, FIFTY FIFTY, and DREAMCATCHER.

Cosmetic brand 3650 will start a new promotion featuring LIGHTSUM from August 2025, under the theme 'My 3650'. The campaign will highlight the brand's pursuit of functional beauty through promotional videos. The brand aims to enhance daily makeup enjoyment for everyone, resonating with LIGHTSUM's positive energy.

Artists from CUBE Entertainment, including NOWADAYS, LIGHTSUM, (G)I-DLE, and PENTAGON, shared warm Chuseok greetings with fans, encouraging them to enjoy time with family and friends, eat delicious food, and cherish the holiday spirit. Each artist expressed hopes for happiness and health during this festive season.

The 30th DREAM CONCERT, a K-POP star showcase, will feature artists like The KingDom, DRIPPIN, and more, hosted by Leeteuk and Kwon Eunbi. Scheduled for October 19, 2024, at Goyang Sports Complex, it will also include special performances from selected artists and DREAM ROOKIE acts.

CUBE Entertainment has announced it will take legal action against malicious deepfake videos targeting its artists, confirming the serious nature of the issue. They are actively monitoring the situation and collecting evidence, vowing to protect their artists' reputation and interests against all illegal acts.

CUBE Entertainment's girl group LIGHTSUM is back, unveiling concept photos for their digital single "POSE!" which will be released on August 7 at 6 PM. The members showcase a sporty yet charming look, sparking interest in the new track. The pink typography artwork hints at their transformation.

LIGHTSUM received gifts to celebrate Kstyle's 12th anniversary, including congratulatory messages and signed presents. The Kstyle website has a special page for the anniversary, and there's a chance to win a signed cheki. Check out the details and enter the contest!