NCT's Yuta launches his jewelry brand 'UnBave', with a pre-sale starting on February 17, 2026, and a special event on April 5.
February/17/2026 14:13
As a member of NCT gaining support, Yuta has successfully performed as a solo artist at the Nippon Budokan and is expected to be even more active in Japan in the future. He has launched his first jewelry brand 'UnBave', which will start pre-sales on February 17, 2026, at 12:00 PM, ahead of the general sale in April 2026. 'UnBave' is composed of two meanings: 'Unbound' (to release) + 'Wave' (wave, fluctuation = butterfly's trajectory), representing a jewelry brand that liberates one's individuality like a butterfly taking flight. The debut collection, inspired by the image of a butterfly freely fluttering, emphasizes dynamic yet elegant designs that are easy for anyone to wear. Additionally, a special line is available that elevates any outfit with just one piece. To celebrate the launch of 'UnBave', a special event will be held on April 5, 2026. Among those who purchase during the pre-sale period (February 17, 2026, 12:00 PM to February 26, 2026, 11:59 PM), 500 people will be invited to the special event, where Yuta will give away original brand stickers and exclusive merchandise only available during this period. There will also be limited sets available for purchase at a discount. More details can be found on the official online store. Yuta's official YouTube channel 'YuTube' may also feature meetings and filming for 'UnBave', so stay tuned. Yuta commented, 'I am thrilled to produce the jewelry brand 'UnBave', where I can create items I like and share my thoughts with everyone. The brand name and logo express 'freely fluttering like a butterfly' and 'liberating one's individuality'. The jewelry from 'UnBave' enhances one's uniqueness and completes an outfit with its brilliance and presence. I hope to share jewelry that can uplift spirits, as I have been supported by jewelry that makes me feel positive. I would be happy if many people could get their hands on it.'
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