Liz from IVE is the new model for 8seconds, showcasing a collaboration with MINJUKIM, appealing to young consumers.
September/17/2025 19:00
Liz of IVE has been selected as the new model for the Korean casual brand '8seconds'. '8seconds' announced today (17th) the model appointment and released a photoshoot for the FW season featuring Liz. The released photos showcase Liz's diverse charm wearing collaboration items from '8seconds' and designer brand 'MINJUKIM', which has received a great response from fans worldwide. This collaboration was inspired by a garden of blooming roses. She wore a variety of outfits that blend the fairy-tale romance of 'MINJUKIM' with the casual sensibility of '8seconds', including a cropped jacket, balloon skirt, floral tulle dress, and embroidered cardigan, all styled with her unique charm. By selecting Liz as the new model, '8seconds' aims to enhance the brand's appeal to consumers in their 20s and 30s and expand its customer base. In the future, they plan to propose various trends and styles that the brand pursues alongside Liz. A representative stated, 'Through Liz, who is admired by Generation Z, we plan to effectively introduce the main styling of '8seconds' this fall. Additionally, the collaboration products with 'MINJUKIM' overlap with Liz's mysterious image, and we expect synergy.' More of Liz's photos and worn items can be seen at '8seconds' stores, the online shopping platform 'SSF SHOP', and the brand's official Instagram and YouTube channels. IVE concluded their activities for their 4th mini-album 'IVE SECRET' on SBS 'Popular Songs' on the 7th of this month. They will start their world tour 'SHOW WHAT I AM' at the KSPO DOME (former gymnastics arena) in Seoul from October 31 to November 2.
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