Cosmetic brand 3650 launches a new promotion with LIGHTSUM, themed 'My 3650', starting August 2025, showcasing beauty and functionality.
August/8/2025 18:44Related Groups & Members
Cosmetic brand '3650 (san roku go zero)' will start a new promotion using LIGHTSUM from August 2025, themed 'My 3650'. This promotion is scheduled to be rolled out sequentially on the official website and social media starting today (the 8th). The newly released promotional video delicately expresses the 'functional beauty' pursued by '3650' through the charm of LIGHTSUM, depicted like particles of light. The brand name '3650' embodies the wish for more people to enjoy makeup ten times more throughout the 365 days. LIGHTSUM was chosen as a new character due to its highly compatible worldview with this concept. The group name carries the hope that 'shining light will unite and reach the world, delivering influential positive energy to everyone', resonating with '3650's message. Through this collaboration, '3650' and LIGHTSUM aim to overlap their positive energies, bringing brightness and color to more people's daily lives.
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