BTS, Im Young-woong, and IVE lead December's singer brand reputation rankings, with a notable decrease in big data analysis.
December/27/2025 15:36Related Groups & Members
BTS (Bangtan Sonyeondan), Im Young-woong, and IVE were listed as the top three in the singer brand reputation for December. The Korean Corporate Reputation Research Institute analyzed 108,476,322 pieces of big data on singer brands from November 27 to December 27, conducting consumer brand participation, media, communication, and community analysis. Compared to 128,963,307 pieces of big data from November, this represents a 15.89% decrease. The singer brand reputation index extracts big data from singer brands that release music loved by consumers, analyzes consumer behavior, and categorizes it into participation value, communication value, media value, and community value, through positive-negative ratio analysis and reputation analysis algorithms. Through brand reputation analysis, one can understand who, where, how, how much, and why people are talking about the brand. The ranking of the top 30 singer brand reputations for December 2025 was analyzed in the following order: BTS, Im Young-woong, IVE, MAMAMOO's Hwasa, BLACKPINK, Stray Kids, SEVENTEEN, Kim Yong-bin, Park Ji-hyun, EXO, Lee Chang-won, ILLIT, LE SSERAFIM, BIGBANG, TWICE, Park So-jin, aespa, BABYMONSTER, YOUNG POSSE, HANRORO, BOYNEXTDOOR, Park Jin-young, CORTIS, TU-RS, Kep1er, Hearts2Hearts, Chang Yoon-jung, ZO ZAZZ, Red Velvet, and NMIXX. Koo Chang-hwan, director of the Korean Corporate Reputation Research Institute, stated, 'In the singer brand reputation analysis, BTS recorded the top brand. Analyzing the singer brand category, there was a 15.89% decrease compared to the November big data of 128,963,307 pieces. Detailed analysis shows a 5.54% drop in brand consumption, a 4.56% drop in brand issues, a 19.03% drop in brand communication, and a 25.56% drop in brand diffusion.' He continued, 'With rising expectations for activities as a complete group, BTS ranked first, while Im Young-woong, who will spend the year-end with fans, ranked second. IVE, which has grown as a lucky icon, ranked third. Hwasa, who recorded a perfect all-kill with her music, ranked fourth, and BLACKPINK, which continues to create an unstoppable history, ranked fifth.'
Related Articles
TOM FORD BEAUTY has released a photoshoot featuring Yujin from IVE in the March issue of 'Marie Claire Korea'. The shoot highlights Yujin's radiant visuals alongside new brand products, showcasing her unique charm with a fresh and elegant look. Yujin's campaign visuals will be shared on 'Marie Claire Korea's' official social media. Meanwhile, IVE recently made a comeback with their 2nd full album 'REVIVE+', topping Korean music charts with their title track 'BLACKHOLE'.
BLACKPINK's Jisoo stars in Netflix's upcoming romantic comedy "Monthly Boyfriend," where she plays a webtoon producer experiencing virtual love subscriptions. Directed by Kim Jong-sik, the show explores themes of love and healing through a unique premise. It premieres on March 6.
Liz, a member of IVE, has been appointed as the ambassador for the brand Matin Kim. The brand revealed this news alongside a photoshoot featuring Liz in an iconic logo-coated jumper, highlighting her strong presence. With her vocal talent and unique visuals, Liz is loved by fans both in Korea and internationally. The collaboration is expected to create a powerful synergy between Liz's unique image and the brand's casual vibe. IVE recently released their pre-release track 'BANG BANG' and will make a comeback with their 2nd full album 'REVIVE+' on the 23rd, which has already topped major Korean music charts.
Celebrating its 25th anniversary, SUMMER SONIC 2026 will feature BABYMONSTER for the third consecutive year. They first performed in 2024, captivating audiences with their debut mini-album. Their growth is evident as they prepare to showcase new music from their latest releases. The festival is set for August 14-16, 2026, in Tokyo and Osaka.
Liz, a member of IVE, has been appointed as the global model for TONYMOLY. Her striking visuals and urban charm are expected to create a positive synergy with the brand. Recently, she has gained attention as a fashion ambassador and continues to solidify her status as an 'MZ wannabe icon' through both group and individual activities. IVE recently made a comeback with their album 'REVIVE+' and achieved significant success on music charts.
Jungkook of BTS stirred controversy with a drunken livestream discussing his busy schedule, frustrations with his agency, and personal struggles. While some fans supported his honesty, others criticized the timing and content, fearing it could negatively impact the group's upcoming activities. BTS is set to return with their album "ARIRANG" on March 20, followed by a live event and a world tour.
On the morning of the 26th, a press event for Netflix's 'Monthly Boyfriend' was held at the JW Marriott Dongdaemun in Seoul. Attendees included BLACKPINK's Jisoo, Seo In-guk, and director Kim Jeong-sik. The series is a romantic comedy about a webcomic producer, Mi-rae (played by Jisoo), who experiences love through a virtual romance simulation.
During her birthday livestream, NMIXX's Heawon was unexpectedly illuminated by a green laser from outside, causing her to react with surprise and concern. This incident, which repeated several times, has drawn mixed reactions from fans online, with many expressing worry and criticism about the safety and appropriateness of such behavior. The event overshadowed what was meant to be a celebratory occasion, highlighting the need for better protection for artists.
On the afternoon of the 25th, Stray Kids' Seungmin returned to Korea via Incheon International Airport after completing an overseas schedule. The group also shared new concept photos for their upcoming album 'DO IT', featuring members from Felix to Han. Additionally, Seungmin had previously departed for the UK to attend Fashion Week.
Ok Juhyun, a musical actor, shared on an SBS variety show that she hasn't been in a relationship for 3 years. When asked about her dating life, she mentioned her high standards, specifically admiring BTS's Jungkook as an ideal but clarifying he isn't her type. She expressed that dating has become harder as she ages, reflecting on how what was once easy in her youth is now challenging.
