BTS, Im Young-woong, and IVE lead December's singer brand reputation rankings, with a notable decrease in big data analysis.
December/27/2025 15:36Related Groups & Members
BTS (Bangtan Sonyeondan), Im Young-woong, and IVE were listed as the top three in the singer brand reputation for December. The Korean Corporate Reputation Research Institute analyzed 108,476,322 pieces of big data on singer brands from November 27 to December 27, conducting consumer brand participation, media, communication, and community analysis. Compared to 128,963,307 pieces of big data from November, this represents a 15.89% decrease. The singer brand reputation index extracts big data from singer brands that release music loved by consumers, analyzes consumer behavior, and categorizes it into participation value, communication value, media value, and community value, through positive-negative ratio analysis and reputation analysis algorithms. Through brand reputation analysis, one can understand who, where, how, how much, and why people are talking about the brand. The ranking of the top 30 singer brand reputations for December 2025 was analyzed in the following order: BTS, Im Young-woong, IVE, MAMAMOO's Hwasa, BLACKPINK, Stray Kids, SEVENTEEN, Kim Yong-bin, Park Ji-hyun, EXO, Lee Chang-won, ILLIT, LE SSERAFIM, BIGBANG, TWICE, Park So-jin, aespa, BABYMONSTER, YOUNG POSSE, HANRORO, BOYNEXTDOOR, Park Jin-young, CORTIS, TU-RS, Kep1er, Hearts2Hearts, Chang Yoon-jung, ZO ZAZZ, Red Velvet, and NMIXX. Koo Chang-hwan, director of the Korean Corporate Reputation Research Institute, stated, 'In the singer brand reputation analysis, BTS recorded the top brand. Analyzing the singer brand category, there was a 15.89% decrease compared to the November big data of 128,963,307 pieces. Detailed analysis shows a 5.54% drop in brand consumption, a 4.56% drop in brand issues, a 19.03% drop in brand communication, and a 25.56% drop in brand diffusion.' He continued, 'With rising expectations for activities as a complete group, BTS ranked first, while Im Young-woong, who will spend the year-end with fans, ranked second. IVE, which has grown as a lucky icon, ranked third. Hwasa, who recorded a perfect all-kill with her music, ranked fourth, and BLACKPINK, which continues to create an unstoppable history, ranked fifth.'
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