BABYMONSTER unveiled first stills from “DESERVE,” raising global anticipation for the new song, its story, and the members’ acting.
October/19/2026 14:11Related Groups & Members
BABYMONSTER first unveiled photos that hint at the concept of the digital single “DESERVE,” raising the expectations of fans around the world to the highest level. On the 19th, YG ENTERTAINMENT posted “[DESERVE] M/V STILL CUT” on its official blog. While a dark background and vivid red typography create a contrast, the members appearing in the music video were revealed for the first time. The direction, which evokes a scene from a film, and the visuals of the members blended into it are also impressive. Rora smiled while receiving cheers from the staff backstage, and showed a new charm with a silhouette dancing together with a male dancer. Also, Chiquita’s expressionless face standing alone in a dark hallway and among a crowd gave a sense of loneliness, while leaving a mysterious aftertaste. Since it suggests a musical transformation different from the previously announced “SUGAR HONEY ICE TEA,” interest from global music fans in this new song is growing even more. In particular, because scenes glimpsing the members’ new challenge to acting were released, interest is also gathering in the story and emotional flow they will unfold in the full music video. Earlier, executive producer Yang Hyun-suk introduced it as “a slow ballad, but a song with more intense energy than any song released so far.” As it is a song that combines BABYMONSTER’s unique delicate vocals and explosive singing ability and is filled with peak emotion, it is expected to deliver deep emotion to global fans. BABYMONSTER’s “DESERVE” will begin streaming at 1 p.m. on October 23. While continuing intimate interaction with music fans, they are also scheduled to release a new album early next year. In addition, they are successfully carrying out their second world tour, “2026-27 BABYMONSTER WORLD TOUR [CHOOM],” across 31 performances in 18 cities on 5 continents, further increasing their global influence.
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BABYMONSTER unveiled more still cuts from the music video for their new digital single “DESERVE,” showing Ruka, Pharita, and Asa in dramatic, film-like scenes. The group will release the song on the 23rd and begin comeback promotions, while expectations rise for their new concept and global momentum.
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