BABYMONSTER unveiled first stills from “DESERVE,” raising global anticipation for the new song, its story, and the members’ acting.
October/19/2026 14:11Related Groups & Members
BABYMONSTER first unveiled photos that hint at the concept of the digital single “DESERVE,” raising the expectations of fans around the world to the highest level. On the 19th, YG ENTERTAINMENT posted “[DESERVE] M/V STILL CUT” on its official blog. While a dark background and vivid red typography create a contrast, the members appearing in the music video were revealed for the first time. The direction, which evokes a scene from a film, and the visuals of the members blended into it are also impressive. Rora smiled while receiving cheers from the staff backstage, and showed a new charm with a silhouette dancing together with a male dancer. Also, Chiquita’s expressionless face standing alone in a dark hallway and among a crowd gave a sense of loneliness, while leaving a mysterious aftertaste. Since it suggests a musical transformation different from the previously announced “SUGAR HONEY ICE TEA,” interest from global music fans in this new song is growing even more. In particular, because scenes glimpsing the members’ new challenge to acting were released, interest is also gathering in the story and emotional flow they will unfold in the full music video. Earlier, executive producer Yang Hyun-suk introduced it as “a slow ballad, but a song with more intense energy than any song released so far.” As it is a song that combines BABYMONSTER’s unique delicate vocals and explosive singing ability and is filled with peak emotion, it is expected to deliver deep emotion to global fans. BABYMONSTER’s “DESERVE” will begin streaming at 1 p.m. on October 23. While continuing intimate interaction with music fans, they are also scheduled to release a new album early next year. In addition, they are successfully carrying out their second world tour, “2026-27 BABYMONSTER WORLD TOUR [CHOOM],” across 31 performances in 18 cities on 5 continents, further increasing their global influence.
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![BABYMONSTER departed from Incheon International Airport for Indonesia for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta.](https://cdn.livedoor.jp/kstyle/kstyle/29ee847bf0a14de9c70ca4b5bdcefcb9_WI.jpg)
On the afternoon of the 16th, BABYMONSTER left for Indonesia via Incheon International Airport for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta. The article is based on local media coverage, and the photos may vary. It also mentions YG’s 30th anniversary pop-up store in Shibuya and BABYMONSTER’s new song "DESERVE," set for release on October 23.
YG ENTERTAINMENT is holding a 30th anniversary special event at RAYARD MIYASHITA PARK in Shibuya from October 18 to November 1, 2026. The pop-up features goods from BIGBANG, 2NE1, WINNER, BLACKPINK, TREASURE, and BABYMONSTER, plus a collaboration cafe and a BABYMONSTER pop-up.
BABYMONSTER will release the digital single “DESERVE” on Oct. 23 at 1 p.m. YG producer Yang Hyun-suk said the slow-tempo song carries powerful energy, blending the group’s delicate vocals and explosive singing. A new album is also being prepared for early next year.
YG’s Yang Hyun-suk revealed comeback plans for BABYMONSTER and TREASURE, and announced that two new groups—a five-member boy group and a four-member girl group—are being prepared for debut, with a goal of launching them around 2027.
The 2026 MAMA AWARDS revealed its first performance lineup for the two-day event at Kyocera Dome Osaka on November 20 and 21. Twelve acts were announced, including RESCENE, ALPHA DRIVE ONE, BABYMONSTER, ENHYPEN, ILLIT, INI, NCT WISH, CORTIS, KiiiKiii, LE SSERAFIM, NAYEON, and ZEROBASEONE. The announcement also renewed attention on a promise between RESCENE’s Wonni and comedian Lee Sung-min, made after they worked together on a web variety show.
BABYMONSTER has announced a comeback with a new song on Oct. 23 at 1:00 PM KST, about four months after their digital single SUGAR HONEY ICE TEA. YG revealed a teaser poster, but details remain secret, heightening fans’ curiosity as the group continues its world tour.
On the afternoon of the 28th, BABYMONSTER’s Ruka arrived in Korea via Gimpo International Airport after completing her schedule in Japan. Related reports note that Ruka and Asa became ambassadors for SNIDEL, and BABYMONSTER drew 90,000 fans at Kyocera Dome Osaka, with some members in tears.
BABYMONSTER held a two-day concert at Kyocera Dome Osaka as part of their world tour, drawing 90,000 fans and proving their ticket power. They performed live with hand mics, sang hits like “SHEESH” and “DRIP,” and celebrated a record 10 billion YouTube views and rising global fame.
BABYMONSTER’s RUKA and ASA were appointed ambassadors for the women’s apparel brand SNIDEL at a celebratory event in Tokyo. They discussed their love of fashion, outfit preferences, accessories, comfort, and post-tour rewards, while Fukuda Maki joined to celebrate with cake.
