BABYMONSTER released new “DESERVE” music video stills, heightening comeback buzz ahead of the single’s release on the 23rd.
October/21/2026 10:46
BABYMONSTER is further heightening the excitement for their comeback by successively releasing still cuts from the music video for their new digital single “DESERVE.” On the 20th, YG ENTERTAINMENT posted “[DESERVE] M/V STILL CUT #2” on its official blog. Following the previous day’s reveal of Rora and Chiquita, this time new sides of Ruka, Pharita, and Asa were revealed. The sensuous direction, which feels like a scene from a movie, and the members’ deeply expressive acting stand out. Ruka, walking between car headlights and flames, created a dark atmosphere with an unsteady gaze. Pharita left a strong impression by crossing a dark road with a look as if she were throwing her emotions against it, and Asa heightened the dramatic tension by walking beside a burning car in pouring rain. Through these still cuts, they foreshadowed more profound emotional expression and a transformation into a new concept. In particular, as the members’ delicate facial acting and dramatic scenes are revealed one after another, fans around the world are becoming even more interested in the story that will unfold in the full music video. BABYMONSTER will release their new digital single “DESERVE” at 1 p.m. on the 23rd and begin comeback activities. Previously, executive producer Yang Hyun-suk said, “Although it is a slow-tempo song, it has stronger energy than any other song,” and added that “the members’ delicate vocals and explosive singing ability contain the peak of emotion.” Accordingly, expectations are rising for the new sensibility brought by this new song and music video. BABYMONSTER is currently carrying out their second world tour, “2026-27 BABYMONSTER WORLD TOUR [CHOOM],” with a total of 31 performances in 18 cities across five continents. Amid this, with the roadmap for an album release at the beginning of next year also made official following the new digital single, their global upward trend is expected to gain even more momentum.
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