Rei from IVE is chosen as the new model for MILLET, showcasing a stylish campaign that blends outdoor functionality with fashion.
October/15/2025 19:40
Rei of IVE has been selected as a model for MILLET. The French outdoor brand 'MILLET' announced today (15th) the news of her selection along with the gravure for the 2025 autumn/winter season campaign shot with Rei. The released gravure, themed 'Cité on REI, Cold Zero,' embodies Rei's unique cute yet free-spirited sensibility, eliciting enthusiastic responses from fans worldwide. Her catchy visuals create a perfect gravure that highlights down as a fashion item, transcending outdoor functionality while exuding a sensory and fantastical mood. The main item, down, combined with her stylish charm, stimulates the sensibilities of the MZ generation (Millennials + Generation Z). A brand representative stated, 'Through collaboration with Rei, who has established her status as a global icon, we were able to highlight the youthful and sophisticated image of MILLET's down. In the future, we will continue to deliver new experiences and values to consumers with a down collection that combines functionality and fashion.' Rei is expected to exert a solid influence as a 'MZ representative icon' while continuing various activities as the new face of the brand. Her group, IVE, will hold their second world tour 'SHOW WHAT I AM' at the Seoul Olympic Park KSPO DOME (gymnastics arena) from October 31 to November 2.
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