Back
Sonu of THE BOYZ appointed as AMIRI ambassador, reflecting shared values and passion for music and fashion.

Sonu of THE BOYZ appointed as AMIRI ambassador, reflecting shared values and passion for music and fashion.

June/13/2024 22:00

Related Groups & Members

Sonu of THE BOYZ has been appointed as the ambassador of the global fashion brand "AMIRI". Fashion media WWD recently reported, "Sonu, a musician from Korea, has been appointed as the new ambassador of the global fashion brand 'AMIRI'." Behind this, there were common points between the place AMIRI aims for, which combines music and fashion, and his identity. Sonu and designer Mike Amiri first met in January 2024 at the "Amiri 2024 Fall/Winter Runway Show" held in Paris. Since then, the two have shared their love for music, style, and artistic freedom, deepening their bond. AMIRI expressed affection, saying, "Appointing Sonu, a rising star, as an ambassador reflects the evolution of AMIRI's spirit. He embodies the roots of AMIRI's music culture and global vision. We are very happy to welcome Sonu as a member of our family." Sonu also stated, "The Amiri 2024 Fall/Winter Show was the first runway show I participated in," and "It is a brand that combines my identity, music, and fashion, and I felt a sense of intimacy. As a performer, clothes express myself and convey a message that fits my music. AMIRI and I share the same language," raising expectations for the synergy between the two who show passion for music and fashion. THE BOYZ, to which Sonu belongs, released their 2nd full album "PHANTASY" Pt.3 "Love Letter" in March this year, and achieved a major breakthrough with their music and album ranking high on global charts. Furthermore, from July 12th to 14th, they will hold "THE BOYZ WORLD TOUR: ZENERATION II" at KSPO DOME for 3 days to meet fans.

Related Articles

THE BOYZ's concerts in Macau and Taipei canceled due to local circumstances. Refunds will be processed automatically for ticket holders.

THE BOYZ's overseas concerts scheduled for October 11 in Macau and October 25 in Taipei have been canceled due to local circumstances. Their agency, One Hundred, apologized for the sudden notice and stated that all ticket purchases will be automatically refunded. They also confirmed no additional shows will be added after Jakarta, emphasizing their commitment to complete the tour successfully and apologizing for the inconvenience caused to fans.

1 day ago
THE BOYZ's agency apologizes for confusion over light design similarities with QWER and promises to prevent future issues.

THE BOYZ's agency, One Hundred, has apologized for the confusion caused by the design similarities between their official light stick and QWER's. They acknowledge the importance of light sticks as symbols connecting artists and fans, and they are committed to preventing future issues through legal measures and careful attention to fan feedback.

1 day ago
The 2025 KGMA announces its fourth lineup, featuring artists like NEXZ, THE BOYZ, and fromis_9, set for November in Incheon.

The 2025 KGMA has revealed its fourth lineup, including NEXZ, THE BOYZ, xikers, Jo Seungyeon (WOODZ), CRAVITY, and fromis_9, for the event on November 14-15 in Incheon. The event will be hosted by Nam Ji-hyun, with special appearances by Red Velvet's Irene and KISS OF LIFE's Natty.

4 days ago
M:ZINE LIVE, featuring top artists like NCT DREAM and THE BOYZ, debuted at Saitama Super Arena and will air highlights in October.

M:ZINE, a music variety show, launched M:ZINE LIVE at Saitama Super Arena with artists like IMP, NCT DREAM, and THE BOYZ. The event featured games and special performances, concluding with a lively atmosphere. Highlights will air in October, with a special edition on November 15, including behind-the-scenes interviews.

5 days ago
SOUND PLANET FESTIVAL 2025 took place in Incheon with performances by Jejung, VIXX's Ken, W24, and more. Photos may vary.

On the 14th, the SOUND PLANET FESTIVAL 2025 was held at Paradise City in Incheon, featuring performances by Jejung, VIXX's Ken, W24, Song Sohee, and the Japanese band Akuru Yoru no Hitsuji. This article is based on local media coverage. Please note that there may be variations in the photos. Additionally, Jejung and Junsu, along with THE BOYZ and TWS, are set to perform at the ATA FESTIVAL 2025 in September, and VIXX's Ken will release a remake album titled 'RE:BORN' on September 18, with a coming soon video released.

1 week ago
「ジェチング シーズン4」が10月12日からLaLa TVで放送。人気K-POPアイドルやアーティストが登場!

10月12日(日)19時より、ジェジュンがホストを務めるトークショー「ジェチング シーズン4」がLaLa TVで日本初放送。ZEROBASEONEやLE SSERAFIMなどのK-POPアイドルや、日本のアーティストも出演し、特別なトークや未公開映像も楽しめる。

2 weeks ago
The 'M:ZINE LIVE' event features special performances and games, airing live on September 9, 2025, with various artists and hosts.

The music variety show 'M:ZINE', hosted by Mrs. GREEN APPLE's Wakai Koto, invites artists monthly to discuss fan perspectives. A special live event, 'M:ZINE LIVE', will be broadcast exclusively on CS TV Asahi on September 9, 2025, featuring performances by IMP, NCT DREAM, THE BOYZ, and BALLISTIK BOYZ, along with unique dance and game segments.

2 weeks ago
A photo wall event for the brand 'vunque' took place in Seoul, attended by Sohee, THE BOYZ's Q, former Apink's Son Naeun, and Lee Jihoon.

On the afternoon of the 3rd, a photo wall event for the brand 'vunque' was held in Seongdong-gu, Seoul, attended by celebrities including Sohee, THE BOYZ's Q, former Apink member Son Naeun, and Lee Jihoon. The article is based on local media coverage, and there may be variations in the photos provided.

3 weeks ago
THE BOYZ departs for Kobe via Incheon for their world tour, performing at World Memorial Hall on August 30 and 31.

On the afternoon of the 29th, THE BOYZ departed from Incheon International Airport to Kobe, Japan, for their 'THE BOYZ <THE BLAZE> WORLD TOUR'. They will hold concerts at the World Memorial Hall in Kobe on August 30 and 31. This article is based on local media coverage, and there may be variations in the photos provided.

4 weeks ago
Jaejoong departs for Qingdao, China, for a schedule. He and Junsu will perform at ATA FESTIVAL 2025. He discusses his past relationship.

On the afternoon of the 15th, Jaejoong left for Qingdao, China, via Incheon International Airport for an overseas schedule. He and Junsu are set to perform at the 'ATA FESTIVAL 2025' in September. Additionally, Jaejoong opened up about his long-distance relationship and acknowledged his parents' approval, revealing he met his ex-girlfriend through chat.

1 month ago

Follow us to be the first to know about the latest rankings and audition information.

\ Follow me /
Share

PICK UP Contents