Sonu of THE BOYZ appointed as AMIRI ambassador, reflecting shared values and passion for music and fashion.
June/13/2024 22:00Sonu of THE BOYZ has been appointed as the ambassador of the global fashion brand "AMIRI". Fashion media WWD recently reported, "Sonu, a musician from Korea, has been appointed as the new ambassador of the global fashion brand 'AMIRI'." Behind this, there were common points between the place AMIRI aims for, which combines music and fashion, and his identity. Sonu and designer Mike Amiri first met in January 2024 at the "Amiri 2024 Fall/Winter Runway Show" held in Paris. Since then, the two have shared their love for music, style, and artistic freedom, deepening their bond. AMIRI expressed affection, saying, "Appointing Sonu, a rising star, as an ambassador reflects the evolution of AMIRI's spirit. He embodies the roots of AMIRI's music culture and global vision. We are very happy to welcome Sonu as a member of our family." Sonu also stated, "The Amiri 2024 Fall/Winter Show was the first runway show I participated in," and "It is a brand that combines my identity, music, and fashion, and I felt a sense of intimacy. As a performer, clothes express myself and convey a message that fits my music. AMIRI and I share the same language," raising expectations for the synergy between the two who show passion for music and fashion. THE BOYZ, to which Sonu belongs, released their 2nd full album "PHANTASY" Pt.3 "Love Letter" in March this year, and achieved a major breakthrough with their music and album ranking high on global charts. Furthermore, from July 12th to 14th, they will hold "THE BOYZ WORLD TOUR: ZENERATION II" at KSPO DOME for 3 days to meet fans.
Related Articles
The Korean variety show 'Follow Brother to Maya: 9 Keys' will exclusively stream on U-NEXT starting November 20. The show follows actors Cha Seung-won, Kim Sung-kyun, and THE BOYZ's Juyeon as they explore the mysteries of the Maya civilization while also showcasing fusion cuisine made from local ingredients.
THE BOYZ has announced their move to One Hundred agency, co-founded by MC Mong, after their contract with IST Entertainment ends in December. They aim to maintain teamwork and support individual talents. However, if an agreement isn't reached, they may need to change their group name. They recently released their 9th mini-album, '導火線'.
On Pepero Day, Eric from THE BOYZ intended to buy Pepero but mistakenly purchased condoms due to similar packaging. He later apologized to fans on a communication app, expressing embarrassment and explaining his thought process. Fans reacted positively, calling it a misunderstanding and showing support.
THE BOYZ achieved 1st place on KBS's Music Bank, thanking their fans and label for support. The show featured performances from various artists, including VIVIZ's comeback with 'Shhh!', J.Y. Park's 'Easy Lover', TOMORROW X TOGETHER's 'Over The Moon', and SHINee's Minho showcasing 'CALL BACK'.
In a recent YouTube appearance, THE BOYZ's Sonu discussed his love for anime, particularly 'Crayon Shin-chan', and shared his original song 'Cream', inspired by a scene from the show. He explained that he aims to convey a positive message through his music, especially for those who work hard. Sonu's insights into anime and music highlight his creative process and personal inspirations.
On November 9, SHINee's Taemin and K-pop groups like THE BOYZ will meet Thai fans at the Thailand-Korea Softpower Festival 2024 in Bangkok. The event will showcase diverse cultural performances from both countries, including traditional dances and fashion shows, with participation from various cultural organizations.
On MBC's Music Core, BLACKPINK's Rosé secured 1st place with 'APT.' featuring Bruno Mars, inspired by Korea's 'apartment game.' The BOYZ made a comeback with 'TRIGGER,' a dramatic hip-hop track. STAYC presented a relatable love story in 'GPT.' Kep1er restructured from 9 to 7 members and performed tracks from their 6th mini-album. Other artists included ILLIT, aespa, and more.
THE BOYZ released the music video for their title track 'TRIGGER' from the 9th mini-album '導火線'. The video features a dystopian setting where they transform into leaders of change, fighting against oppression. Directed by HIGHQUALITYFISH, the track combines intense house electro-pop with dramatic hip-hop elements, reflecting their ambition to create significant societal impact.
THE BOYZ has completed preparations for their comeback with the 9th mini-album '導火線' and the title track 'TRIGGER'. The music video, showcasing their charismatic and rebellious image, will be released on the 28th, along with a live comeback event. The album expresses their explosive confidence and ambition to create significant change in the world.
The KCON Germany 2024 concert, held in Frankfurt, will air as a special edition on October 31. It features performances from artists like DREAMCATCHER, SHINee's Key, and GOT7's Yugyeom, along with unique stages and covers. The event marks KCON's first German edition and promises exclusive content.
