SEVENTEEN teams up with the Smurfs for a collaboration, including a special music video and themed merchandise set for release in November.
October/28/2025 15:20Related Groups & Members
SEVENTEEN and the popular character the Smurfs team up. The agency Pledis Entertainment announced today (28th) that they have partnered with Peyo Company, which holds the rights to the Smurfs, to showcase collaboration content between SEVENTEEN and the Smurfs. In November, a collaboration version of the music video for 'God of Music' will be released. The birthday of the Smurfs and the release date of this song are both on October 23, and the video was planned to highlight the coexistence of these two pieces of content. The previously released teaser video contains the silhouettes of 13 new Smurf characters along with a lively melody, sparking curiosity. Smurf characters themed around SEVENTEEN will also be revealed later. The Smurfs, known for their blue skin, small bodies, and magical abilities, were created in 1958 by Belgian artist and storyteller Pierre Culliford, known by the pen name 'Peyo.' Various content has been produced, from comic series to animations and movies, loved by people across generations worldwide. Pledis Entertainment stated, 'This collaboration started from a common understanding that both SEVENTEEN and the Smurfs pursue teamwork, friendship, tolerance, fun, and cooperation,' and added, 'We hope you pay attention to the meeting of SEVENTEEN, which has conveyed the values of affirmation and solidarity through music, and the Smurfs, which symbolize hope and happiness.'
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