Mardi Mercredi debuts its first unisex line and names SEVENTEEN’s Jeonghan as its first male and global ambassador.
October/6/2026 17:49
The contemporary fashion brand Mardi Mercredi (Mardi Mercredi) announced its first unisex line and appointed SEVENTEEN’s Jeonghan as the brand’s first male ambassador and global ambassador. Up to now, Mardi Mercredi has expanded its recognition mainly among female customers, centered on its signature graphics and sophisticated designs unique to the brand. Recently, as voices from male customers requesting an expansion of the product line have increased, the brand has decided to announce a unisex line that anyone can enjoy regardless of gender. Jeonghan has been appointed as the muse for the newly launched unisex line. As an artist who combines a transparent charm, a sophisticated aura, and a unique sensibility, he is scheduled to express the sensibility of Mardi Mercredi and the style of the unisex line in an intuitive way and present the brand’s new image. As Mardi Mercredi’s first male ambassador and global ambassador, Jeonghan will carry out various activities that indicate further development of the brand, including the unisex line. In particular, he plans to embody the brand identity that allows individuals to freely express their preferences and style, and to broaden connections with customers around the world. The unisex line will begin advance sales at the Daikanyama store and the Osaka store from Thursday, October 8, and it will also be available at the official online store from Tuesday, October 13. In addition, as an in-store benefit, a novelty campaign will be held in which customers who purchase 5,000 yen or more including tax will receive a set of four original mini photos. The founders, Representative Park Hwa-mok and Director Lee Soo-hyun, said, “We thought Jeonghan’s fashionable and sophisticated image matched well with the unisex line announced by Mardi Mercredi, so we decided to welcome him as our first male ambassador,” and said, “It is very meaningful to be able to take a new start for the brand together with Jeonghan.” Furthermore, they said, “With the launch of this unisex line as an opportunity, we plan to continuously expand the range of products so that anyone can enjoy Mardi Mercredi’s style regardless of gender,” and stated, “Going forward, we will expand our scope as a total lifestyle brand loved by both men and women.”
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