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YG ENTERTAINMENT will hold a 30th anniversary pop-up store and collaboration cafe in Shibuya’s MIYASHITA PARK from October 18 to November 1, 2026.

YG ENTERTAINMENT will hold a 30th anniversary pop-up store and collaboration cafe in Shibuya’s MIYASHITA PARK from October 18 to November 1, 2026.

October/15/2026 15:36

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A special event commemorating the 30th anniversary of the Korean entertainment company "YG ENTERTAINMENT," "YG ENTERTAINMENT 30th Anniversary POP-UP STORE in MIYASHITA PARK," will be held for 15 days from Sunday, October 18, 2026, to Sunday, November 1, 2026, at RAYARD MIYASHITA PARK in Shibuya, Tokyo. This event will be held as the second special rollout in Japan to commemorate YG ENTERTAINMENT’s 30th anniversary. It will spotlight artists who have colored YG ENTERTAINMENT’s history, such as BIGBANG, 2NE1, WINNER, BLACKPINK, TREASURE, and BABYMONSTER, and a special space will be developed where visitors can experience YG’s unique worldview, built over 30 years through music and culture. At the venue, a diverse lineup will appear, including Japan-limited collaboration goods commemorating the 30th anniversary, original items by affiliated artists, and advance-sale goods. Furthermore, a 30th anniversary collaboration cafe will also be held at the same time, making it an event where visitors can fully enjoy the appeal of YG ENTERTAINMENT, from shopping to dining. ◆Japan-only! 30th anniversary limited collaboration goods will appear One of the featured items this time is the collaboration goods "YG ENTERTAINMENT 30th Anniversary × JAPAN," commemorating YG ENTERTAINMENT’s 30th anniversary and the holding of the special event in Japan. By fusing motifs symbolizing Japanese culture with YG ENTERTAINMENT’s identity, special items befitting the milestone 30th anniversary will be offered. Attention is being drawn to the limited lineup available only here, which combines YG ENTERTAINMENT’s 30-year history of influencing the global music scene with Japanese tradition and sensibility. ◆Artist goods from BIGBANG, 2NE1, WINNER, BLACKPINK, TREASURE, and BABYMONSTER gather together! The POP-UP STORE will also feature many original goods from artists representing YG ENTERTAINMENT. From BIGBANG tour items to original apparel and miscellaneous goods from 2NE1, WINNER, and BLACKPINK, and further to MIYASHITA PARK advance-sale items from TREASURE and BABYMONSTER, a lineup that fans must see will gather. It provides a shopping experience unique to this 30th anniversary event, where items from multiple YG artists can be enjoyed all at once. ◆A 30th anniversary collaboration cafe will also be held! A linked campaign with the POP-UP STORE will also be implemented At the CAFE area of "Park in Park" on South 1F of RAYARD MIYASHITA PARK, the "YG ENTERTAINMENT 30th Anniversary Collaboration Cafe" will be held. Event-limited menu items and original drinks reflecting YG ENTERTAINMENT’s worldview will appear, and together with shopping at the POP-UP STORE, visitors can enjoy a special time celebrating the 30th anniversary. In addition, a campaign linked between the POP-UP STORE and the collaboration cafe will also be carried out. Those who purchase 5,000 yen or more including tax at the "YG ENTERTAINMENT 30th Anniversary POP-UP STORE" on North 2F and who follow both official Instagram accounts, "YG JAPAN OFFICIAL" and "MIYASHITA PARK," will receive, without exception, a discount ticket lottery that can be used at the collaboration cafe. The discount contents range from 100 yen off to up to 50% off, with no losing ticket. New follows on the day of the event are also eligible. ◆A BABYMONSTER POP-UP STORE will also be held at the same time! In addition, at the POP-UP STORE adjacent to the collaboration cafe, "THANKS MONSTIEZ in MIYASHITA PARK POP-UP STORE" by BABYMONSTER will also be held at the same time. YG ENTERTAINMENT, which has produced many artists over 30 years and created new trends in music and culture, The "YG ENTERTAINMENT 30th Anniversary POP-UP STORE in MIYASHITA PARK," where visitors can experience the history, present, and future of its appeal, is a must-see for fans. ■Event outline "YG ENTERTAINMENT 30th Anniversary POP-UP STORE in MIYASHITA PARK" Event period: Sunday, October 18, 2026 to Sunday, November 1, 2026 Venue: RAYARD MIYASHITA PARK ・POP-UP STORE: North 2F POP-UP area ・PHOTO SPOT: South 2F atrium plaza ・COLLABORATION CAFE: South 1F "Park in Park" CAFE area Hours: 11:00 to 21:00 *On Saturday, October 31 and Sunday, November 1, closes at 18:00 Admission: Free "THANKS MONSTIEZ in MIYASHITA PARK POP-UP STORE" Event period: Sunday, October 18, 2026 to Sunday, November 1, 2026 Venue: RAYARD MIYASHITA PARK South 1F "Park in Park" Hours: 11:00 to 21:00 (last admission 20:30) *On Saturday, October 31 and Sunday, November 1, 11:00 to 18:00 (last admission 17:30) Admission: Free ■Related link YG ENTERTAINMENT 30th Anniversary Special Site ■Event outline "YG ENTERTAINMENT 30th Anniversary POP-UP STORE in MIYASHITA PARK" Event period: Sunday, October 18, 2026 to Sunday, November 1, 2026 Venue: RAYARD MIYASHITA PARK ・POP-UP STORE: North 2F POP-UP area ・PHOTO SPOT: South 2F atrium plaza ・COLLABORATION CAFE: South 1F "Park in Park" CAFE area Hours: 11:00 to 21:00 *On Saturday, October 31 and Sunday, November 1, closes at 18:00 Admission: Free "THANKS MONSTIEZ in MIYASHITA PARK POP-UP STORE" Event period: Sunday, October 18, 2026 to Sunday, November 1, 2026 Venue: RAYARD MIYASHITA PARK South 1F "Park in Park" Hours: 11:00 to 21:00 (last admission 20:30) *On Saturday, October 31 and Sunday, November 1, 11:00 to 18:00 (last admission 17:30) Admission: Free ■Related link YG ENTERTAINMENT 30th Anniversary Special Site

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