SNIDEL unveiled a BABYMONSTER RUKA and ASA feature page and will give original stickers at two Tokyo stores from Oct. 23 to 29.
October/23/2026 12:24Related Groups & Members
The women’s brand SNIDEL (Snidel) released a special page titled “My Select starring BABYMONSTER RUKA ASA,” featuring BABYMONSTER’s RUKA and ASA, who were appointed brand ambassadors, at 12:00 p.m. on Friday, October 23, on the official online store, the EC department store USAGI ONLINE, and the MASH STORE app. In addition, starting Friday, October 23, the brand will give away novelty stickers at two stores only: SNIDEL TOKYO AOYAMA and SNIDEL Lumine Shinjuku 2. BABYMONSTER is active on the world stage and stands out not only in music but also in fashion. Among them, attention was focused on RUKA and ASA, who enjoy their own style and express their individuality with a free sensibility. The姿 of the two, who freely enjoy their own style while radiating a one-of-a-kind charm, resonates with the worldview of “street x formal” that SNIDEL values. Together with RUKA and ASA, SNIDEL will combine each of their individuality with SNIDEL’s style and deliver a new charm. ◆RUKA comment I am very honored to be able to become a SNIDEL ambassador. Since I was little, when I went shopping with my mother, we often stopped by SNIDEL stores, so I am very honored to have become an ambassador like this. From now on, I want to wear various clothes and show various charms, so please look forward to it! I usually like wearing clothes that are simple but have a little point, so the floral dress I wore this time is one of my favorites. I think it can be worn in various places, such as concerts and parties. When I come back to Japan, I love yakiniku, so I always go to eat yakiniku with my mother! In Korea, there is not much of a culture of eating beef tongue, so when I go to Japan, I always eat the beef tongue that I love. ◆ASA comment I am really happy to be able to become a SNIDEL ambassador for the first time, and I am very honored to be able to work together like this this time. From now on, I hope we can deliver SNIDEL’s charm through us a lot. (About the clothes worn this time) I think they are perfect not only for special days, but also for casual outings and when going to a cafe with friends. I usually like monochrome, so I like the chic silhouette combined in black and white that I wore this time, and I think the gray poncho, with its ribbon as an accent, would be very cute if worn in autumn or winter. When I come back to Japan and have time, the thing I look forward to most is going back to my parents’ home, seeing my dog, petting everyone, and eating meals with my family. ■Product information Release date: Friday, October 23, 12:00 p.m. (noon) Nationwide release date: Sequentially from late October ・SNIDEL stores nationwide ・SNIDEL official online store ・USAGI ONLINE ・MASH STORE app ★During the period, customers who purchase at eligible stores will receive an original sticker as a gift. [Eligible stores] SNIDEL TOKYO AOYAMA store SNIDEL Lumine Shinjuku 2 store *At each store, the offer ends as soon as supplies run out each day. [Period] Friday, October 23 to Thursday, October 29 ■Related link SNIDEL official online store
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