
BABYMONSTER's popularity is gaining momentum. Today (3rd), their agency YG ENTERTAINMENT revealed that BABYMONSTER's 'PSYCHO' music video has surpassed 100 million views on YouTube. According to YG, the 'PSYCHO' music video, included in BABYMONSTER's 2nd mini-album 'WE GO UP', exceeded 100 million views around 11:30 AM on this day. This achievement came about 14 days after its release on the 19th of last month, matching the very fast pace of the title track 'WE GO UP', which recorded 100 million views in about 13 days, making it the fastest for K-POP songs released this year. The 'PSYCHO' music video immediately ranked first as the 'most viewed video within 24 hours' on YouTube and topped the worldwide trending music videos for three consecutive days, receiving enthusiastic responses from music fans around the world and showing a steady upward trend. The music video has been highly praised among fans for its conceptual direction that enhances the intense mood of the song and its fantastical atmosphere that shifts between dreams and reality. In particular, the members' bold image changes and lively expressions provide a unique immersive experience, hinting at their limitless conceptual adaptability. As a result, BABYMONSTER now holds their 15th video with over 100 million views. High-quality content, including music videos and YG's self-produced performance videos, has captured the hearts of music fans. Their official YouTube channel has surpassed 6.5 billion total views, with over 10.7 million subscribers, showcasing their potential as the next generation 'YouTube queens'. After debuting on the 28th of last month, BABYMONSTER made their first appearance at the '2025 MAMA AWARDS', performing 'WE GO UP', 'DRIP', and cover stages of 'What It Sounds Like' and 'Golden' by Parita, Ahyeon, and Laura, gathering attention for their outstanding performances and live skills. Amid the continuous praise from music fans, these two videos recorded the first and second highest views among all performers, continuing their popular advance.
The Music Awards Japan 2026 will take place on June 13, featuring 78 categories and around 2,000 entries. KenTaro Nakajima and Mei Hata are the ambassadors. Events include a Grand Ceremony broadcast live on NHK and a Premiere Ceremony on TOKYO MX. Voting for entries begins soon, highlighting both artists and creators.
BABYMONSTER has announced a second collaboration with Sanrio's popular character Kuromi, including new merchandise and a special greeting event. Members were thrilled to meet Kuromi, creating a joyful atmosphere. The new items will be available on March 18, and a mini-album is set for release in May. The group continues to gain popularity with upcoming concerts and tours.
BABYMONSTER has announced their second world tour, '2026-27 BABYMONSTER WORLD TOUR IN JAPAN,' starting in July 2026. The tour will include multiple arena shows and their first-ever dome concert at Kyocera Dome Osaka in September. Following their successful debut tour, they aim to attract even more fans globally.
BABYMONSTER has officially announced their second world tour, set to begin in June 2026. The tour will expand to five continents, starting in Seoul and covering six cities in Japan. Following their successful debut tour, expectations are high for their upcoming performances and a new mini-album titled 'CHOOM' in May.
Adidas Japan will release the Z.N.E. collection on March 5, 2026. This premium line combines fashion and sportswear, featuring new CLIMA365 material for comfort and functionality. The campaign includes pro soccer coach Tomoaki Makino and K-POP group BABYMONSTER. Key color is 'Dusty Petrol.'
YG ENTERTAINMENT has unveiled its 2026 roadmap, featuring BIGBANG's global tour for their 20th anniversary, new albums from BABYMONSTER and TREASURE, and plans for a new boy group. Yang Hyun-suk emphasizes the commitment to quality performances and ongoing music production as they celebrate 30 years in the industry.
Celebrating its 25th anniversary, SUMMER SONIC 2026 will feature BABYMONSTER for the third consecutive year. They first performed in 2024, captivating audiences with their debut mini-album. Their growth is evident as they prepare to showcase new music from their latest releases. The festival is set for August 14-16, 2026, in Tokyo and Osaka.
On the 23rd, BABYMONSTER arrived in Korea via Gimpo International Airport after finishing their schedule in Japan. ENHYPEN achieved a remarkable six awards at the 2nd D Awards, with a luxurious stage featuring performances from Stray Kids and RIIZE. Additionally, the Grammy-winning cover of 'Golden' by a Korean artist has gained renewed attention for its exceptional quality.
On the afternoon of the 21st, BABYMONSTER departed for Japan via Gimpo International Airport for their schedule. ENHYPEN achieved an impressive six awards at the 2nd D Awards, with a luxurious stage featuring winners from Stray Kids to RIIZE. Additionally, the Grammy-winning song 'Golden' has gained renewed attention for its outstanding cover by a Korean artist.
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