
BABYMONSTER's popularity is gaining momentum. Today (3rd), their agency YG ENTERTAINMENT revealed that BABYMONSTER's 'PSYCHO' music video has surpassed 100 million views on YouTube. According to YG, the 'PSYCHO' music video, included in BABYMONSTER's 2nd mini-album 'WE GO UP', exceeded 100 million views around 11:30 AM on this day. This achievement came about 14 days after its release on the 19th of last month, matching the very fast pace of the title track 'WE GO UP', which recorded 100 million views in about 13 days, making it the fastest for K-POP songs released this year. The 'PSYCHO' music video immediately ranked first as the 'most viewed video within 24 hours' on YouTube and topped the worldwide trending music videos for three consecutive days, receiving enthusiastic responses from music fans around the world and showing a steady upward trend. The music video has been highly praised among fans for its conceptual direction that enhances the intense mood of the song and its fantastical atmosphere that shifts between dreams and reality. In particular, the members' bold image changes and lively expressions provide a unique immersive experience, hinting at their limitless conceptual adaptability. As a result, BABYMONSTER now holds their 15th video with over 100 million views. High-quality content, including music videos and YG's self-produced performance videos, has captured the hearts of music fans. Their official YouTube channel has surpassed 6.5 billion total views, with over 10.7 million subscribers, showcasing their potential as the next generation 'YouTube queens'. After debuting on the 28th of last month, BABYMONSTER made their first appearance at the '2025 MAMA AWARDS', performing 'WE GO UP', 'DRIP', and cover stages of 'What It Sounds Like' and 'Golden' by Parita, Ahyeon, and Laura, gathering attention for their outstanding performances and live skills. Amid the continuous praise from music fans, these two videos recorded the first and second highest views among all performers, continuing their popular advance.
BABYMONSTER released the first concept stills for its digital single “DESERVE,” heightening worldwide excitement. The images hint at a cinematic music video, new acting challenges, and a different musical transformation from “SUGAR HONEY ICE TEA.” The song, described as a slow ballad with powerful energy, will stream on October 23 at 1 p.m., with a new album planned for early next year and a second world tour underway.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
On the afternoon of the 16th, BABYMONSTER left for Indonesia via Incheon International Airport for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta. The article is based on local media coverage, and the photos may vary. It also mentions YG’s 30th anniversary pop-up store in Shibuya and BABYMONSTER’s new song "DESERVE," set for release on October 23.
The 2026 MAMA AWARDS revealed its first performance lineup for the two-day event at Kyocera Dome Osaka on November 20 and 21. Twelve acts were announced, including RESCENE, ALPHA DRIVE ONE, BABYMONSTER, ENHYPEN, ILLIT, INI, NCT WISH, CORTIS, KiiiKiii, LE SSERAFIM, NAYEON, and ZEROBASEONE. The announcement also renewed attention on a promise between RESCENE’s Wonni and comedian Lee Sung-min, made after they worked together on a web variety show.
On the afternoon of the 28th, BABYMONSTER’s Ruka arrived in Korea via Gimpo International Airport after completing her schedule in Japan. Related reports note that Ruka and Asa became ambassadors for SNIDEL, and BABYMONSTER drew 90,000 fans at Kyocera Dome Osaka, with some members in tears.
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