Girl group ILLIT appears in Uniqlo's web commercial featuring their new 'Sufure Yarn' knitwear, showcasing unique styles and comfort.
September/29/2025 12:27
The five-member girl group ILLIT makes their first appearance in Uniqlo's web commercial! It was released today, September 29 (Monday). In this web commercial, all members wear the 'Sufure Yarn' knit, a material developed entirely by Uniqlo, and group and solo graphics linked to the video were also released simultaneously. The items made from Sufure Yarn, which is characterized by not being itchy despite being knit, are styled in ways that highlight each member's individuality. The web commercial starts with the memorable lines 'funny, fluffy' from Mocha and Minju. The texture of 'Sufure Yarn' is showcased as all members harmonize their lines. Following this, Iroha and Yuna repeatedly say '푹신 (Puksin)', which means 'fluffy' in Korean, creating a memorable scene. The final scene connects with Wonhee's line 'funny, fluffy, 푹신 (Puksin)', and ends with all of ILLIT posing as if hugging each other to express the charm of Sufure Yarn. In an interview conducted after the shoot, Iroha commented, 'The Sufure Yarn knit was fluffy and comfortable to wear,' followed by Mocha mentioning the bear doll that appeared in the 'One more time!' scene of the web commercial. Yuna shared, 'Since Sufure Yarn is comfortable to wear, I felt like hugging the members wearing it,' recalling the pose that appears at the end of the web commercial. This time, not only the Sufure Yarn knit but also graphics featuring merino wool and cashmere knits were released simultaneously, and they will also appear in broadcasts that can only be heard in Uniqlo stores. They hope fans enjoy the special campaign between Uniqlo and ILLIT, which will be developed in various ways, including a social media project utilizing ILLIT's music. ◆ILLIT Shooting Episode ILLIT, making their debut in Uniqlo's web commercial, showed many smiles and expressions during the shoot. Especially regarding the main item, the Sufure Yarn knit, many expressed that it was 'comfortable to wear,' with Wonhee commenting, 'It was really fluffy and cute.' Minji mentioned, 'It felt good to wear, but I enjoyed coordinating it in various ways, like pairing it with a shirt or layering knits!' When asked about their desired coordination, Mocha said, 'Layering knits,' Yuna said, 'Pairing it with pants for a sporty look.' Iroha mentioned, 'Pairing it with a skirt and boots for a mode look,' Minji said, 'Pairing it casually with denim,' and Wonhee expressed wanting to pair a blue knit over a shirt dress, showcasing each member's individuality. Finally, they left a message saying, 'Please check out the Sufure Yarn we are wearing in the commercial!' and hope fans will check out the making video. ◆WEB CM ◆Making & Interview Video ■WEB CM Information 'Sufure Yarn' New CM Released from September 29 (Monday) <Campaign> 〇 Meet ILLIT in Uniqlo stores! Starting September 29 (Monday), the web commercial will be broadcast in Uniqlo stores nationwide. Additionally, a store broadcast featuring all members of ILLIT is scheduled to start on October 6 (Monday). Please come to Uniqlo stores during this opportunity. 〇 TikTok Exclusive Project 'Sufure Yarn Introduction Challenge' Uniqlo's official TikTok will soon release a project titled 'Sufure Yarn Introduction Challenge.' How will ILLIT introduce the Sufure Yarn knit? Stay tuned for the release! <Product Information> 'Sufure Yarn' is developed entirely by Uniqlo, including the yarn and knitting method. The core of the yarn uses stretchable polyurethane yarn. By wrapping several types of materials around it and fluffing the yarn itself, it achieves a light volume that is less itchy and contains plenty of air. The knitting method further enhances the yarn's power, finely adjusting speed and density to create an unprecedented, soft texture. ■Related Links Campaign Special Site ■WEB CM Information 'Sufure Yarn' New CM Released from September 29 (Monday) <Campaign> 〇 Meet ILLIT in Uniqlo stores! Starting September 29 (Monday), the web commercial will be broadcast in Uniqlo stores nationwide. Additionally, a store broadcast featuring all members of ILLIT is scheduled to start on October 6 (Monday). Please come to Uniqlo stores during this opportunity. 〇 TikTok Exclusive Project 'Sufure Yarn Introduction Challenge' Uniqlo's official TikTok will soon release a project titled 'Sufure Yarn Introduction Challenge.' How will ILLIT introduce the Sufure Yarn knit? Stay tuned for the release! <Product Information> 'Sufure Yarn' is developed entirely by Uniqlo, including the yarn and knitting method. The core of the yarn uses stretchable polyurethane yarn. By wrapping several types of materials around it and fluffing the yarn itself, it achieves a light volume that is less itchy and contains plenty of air. The knitting method further enhances the yarn's power, finely adjusting speed and density to create an unprecedented, soft texture. ■Related Links Campaign Special Site
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