Girl group ILLIT appears in Uniqlo's web commercial featuring their new 'Sufure Yarn' knitwear, showcasing unique styles and comfort.
September/29/2025 12:27
The five-member girl group ILLIT makes their first appearance in Uniqlo's web commercial! It was released today, September 29 (Monday). In this web commercial, all members wear the 'Sufure Yarn' knit, a material developed entirely by Uniqlo, and group and solo graphics linked to the video were also released simultaneously. The items made from Sufure Yarn, which is characterized by not being itchy despite being knit, are styled in ways that highlight each member's individuality. The web commercial starts with the memorable lines 'funny, fluffy' from Mocha and Minju. The texture of 'Sufure Yarn' is showcased as all members harmonize their lines. Following this, Iroha and Yuna repeatedly say '푹신 (Puksin)', which means 'fluffy' in Korean, creating a memorable scene. The final scene connects with Wonhee's line 'funny, fluffy, 푹신 (Puksin)', and ends with all of ILLIT posing as if hugging each other to express the charm of Sufure Yarn. In an interview conducted after the shoot, Iroha commented, 'The Sufure Yarn knit was fluffy and comfortable to wear,' followed by Mocha mentioning the bear doll that appeared in the 'One more time!' scene of the web commercial. Yuna shared, 'Since Sufure Yarn is comfortable to wear, I felt like hugging the members wearing it,' recalling the pose that appears at the end of the web commercial. This time, not only the Sufure Yarn knit but also graphics featuring merino wool and cashmere knits were released simultaneously, and they will also appear in broadcasts that can only be heard in Uniqlo stores. They hope fans enjoy the special campaign between Uniqlo and ILLIT, which will be developed in various ways, including a social media project utilizing ILLIT's music. ◆ILLIT Shooting Episode ILLIT, making their debut in Uniqlo's web commercial, showed many smiles and expressions during the shoot. Especially regarding the main item, the Sufure Yarn knit, many expressed that it was 'comfortable to wear,' with Wonhee commenting, 'It was really fluffy and cute.' Minji mentioned, 'It felt good to wear, but I enjoyed coordinating it in various ways, like pairing it with a shirt or layering knits!' When asked about their desired coordination, Mocha said, 'Layering knits,' Yuna said, 'Pairing it with pants for a sporty look.' Iroha mentioned, 'Pairing it with a skirt and boots for a mode look,' Minji said, 'Pairing it casually with denim,' and Wonhee expressed wanting to pair a blue knit over a shirt dress, showcasing each member's individuality. Finally, they left a message saying, 'Please check out the Sufure Yarn we are wearing in the commercial!' and hope fans will check out the making video. ◆WEB CM ◆Making & Interview Video ■WEB CM Information 'Sufure Yarn' New CM Released from September 29 (Monday) <Campaign> 〇 Meet ILLIT in Uniqlo stores! Starting September 29 (Monday), the web commercial will be broadcast in Uniqlo stores nationwide. Additionally, a store broadcast featuring all members of ILLIT is scheduled to start on October 6 (Monday). Please come to Uniqlo stores during this opportunity. 〇 TikTok Exclusive Project 'Sufure Yarn Introduction Challenge' Uniqlo's official TikTok will soon release a project titled 'Sufure Yarn Introduction Challenge.' How will ILLIT introduce the Sufure Yarn knit? Stay tuned for the release! <Product Information> 'Sufure Yarn' is developed entirely by Uniqlo, including the yarn and knitting method. The core of the yarn uses stretchable polyurethane yarn. By wrapping several types of materials around it and fluffing the yarn itself, it achieves a light volume that is less itchy and contains plenty of air. The knitting method further enhances the yarn's power, finely adjusting speed and density to create an unprecedented, soft texture. ■Related Links Campaign Special Site ■WEB CM Information 'Sufure Yarn' New CM Released from September 29 (Monday) <Campaign> 〇 Meet ILLIT in Uniqlo stores! Starting September 29 (Monday), the web commercial will be broadcast in Uniqlo stores nationwide. Additionally, a store broadcast featuring all members of ILLIT is scheduled to start on October 6 (Monday). Please come to Uniqlo stores during this opportunity. 〇 TikTok Exclusive Project 'Sufure Yarn Introduction Challenge' Uniqlo's official TikTok will soon release a project titled 'Sufure Yarn Introduction Challenge.' How will ILLIT introduce the Sufure Yarn knit? Stay tuned for the release! <Product Information> 'Sufure Yarn' is developed entirely by Uniqlo, including the yarn and knitting method. The core of the yarn uses stretchable polyurethane yarn. By wrapping several types of materials around it and fluffing the yarn itself, it achieves a light volume that is less itchy and contains plenty of air. The knitting method further enhances the yarn's power, finely adjusting speed and density to create an unprecedented, soft texture. ■Related Links Campaign Special Site
Related Articles
Minju from ILLIT has graduated from her role as MC of KBS 2TV's Music Bank after 1 year and 3 months. She expressed gratitude for the experience and support received, promising to continue her activities with ILLIT. The group will embark on their first live tour in March 2024, covering multiple cities in Korea and abroad.
On the afternoon of the 30th, ILLIT departed through Incheon International Airport after completing their overseas schedule. They will appear in a JACQUEMUS fashion show showcasing elegant red outfits. Additionally, details for their first live tour, 'ILLIT LIVE 'PRESS START︎❤',' have been announced, featuring 11 performances across 5 cities starting June 13.
ILLIT's inaugural live tour 'PRESS START❤' kicks off in Seoul on March 14-15, 2026, and visits five cities in Japan from June 13, including Aichi, Osaka, Fukuoka, Hyogo, and Tokyo, before concluding in Hong Kong on August 22. This tour marks their first solo performances in several cities, following a successful fan concert in Japan last year.
ILLIT showcased their presence at Paris Fashion Week by participating in the JACQUEMUS F/W Le Palmier collection show. They were the first K-POP group invited, wearing red outfits chosen by designer Simon Porte Jacquemus. Their popularity continues with their single 'NOT CUTE ANYMORE' ranking on Spotify's global chart for 8 weeks.
On the morning of the 24th, ILLIT members Minju, Yuna, and Wonhee left Incheon International Airport for Paris Fashion Week. They also announced their first live tour, which will include 11 performances across 5 cities in Japan. Additionally, ILLIT achieved 1st place on 'Music Core,' expressing their excitement and desire to become a group that fans look forward to.
ILLIT's first live tour 'ILLIT LIVE 'PRESS START❤'' is set to begin with performances in Seoul on March 14-15, followed by five cities in Japan from June 13, and concluding in Hong Kong on August 22. The tour promises to showcase the group's growth and creativity, building on the success of their previous concerts.
ILLIT has added a trophy to their collection, winning first place on MBC's 'Show Music Core' with their song 'NOT CUTE ANYMORE'. This marks their third win on music shows. They expressed gratitude to fans for their support, which helped them achieve this milestone. The song continues to rise in the charts, recently reaching 13th place after a month-long hiatus from music shows.
On the afternoon of the 15th, ILLIT attended the opening event for the flagship store of the high jewelry brand 'Damiani' in Cheongdam-dong, Gangnam, Seoul. They also released the music video for their second digital single 'Sunday Morning,' featuring a cute and lively melody, and kicked off the event with a dance relay involving Korean and Japanese artists, along with a kendama challenge. The NHK Kohaku Uta Gassen continues to feature exciting performances this year.
ILLIT's track 'Billyeoon Goyangi (Do the Dance)' from their 3rd mini-album 'bomb' has surpassed 100 million streams on Spotify. The song captures the excitement of a first date and features unique lyrics and sharp choreography, becoming a hit among teens. It has received international acclaim and contributes to ILLIT's total of over 2.3 billion streams. Their latest digital single 'Sunday Morning' is also gaining popularity, serving as the opening theme for a TV anime.
ILLIT's new digital single 'Sunday Morning' has been released, serving as the opening theme for the anime 'Hime-sama 'Goumon' no Jikan desu' Season 2. The song captures the ups and downs of love through a J-POP ROCK style. The accompanying music video features a whimsical restaurant setting and showcases ILLIT's charm. Expectations for the song are high following their previous hits.
