BTS partners with UNICEF to support "On My Mind" through "LOVE MYSELF" campaign, focusing on ending violence and mental care for youth.
April/23/2024 12:45Related Groups & Members
BTS (Bulletproof Boy Scouts) will conduct a new campaign with UNICEF. UNICEF announced on the 22nd through official SNS that "BTS will support UNICEF's 'On My Mind' through the 'LOVE MYSELF' campaign." BIGHIT MUSIC and BTS have been walking with UNICEF since 2017, sponsoring UNICEF's anti-violence campaign "ENDviolence" with the theme "Self-love is the beginning of true love." "On My Mind" is the second part of "LOVE MYSELF" and will be dedicated to activities for the eradication of violence against children and adolescents and mental care. As a start, from April 22nd to May 6th, the "Today's Heart Relay" event will be held, where individuals write their hearts on postcards and keep them. From 2017 to the present, BTS and BIGHIT MUSIC have sponsored the "ENDviolence" fund through the "LOVE MYSELF" campaign, including profits from merchandise and albums, totaling 8.9 billion won (approximately 890 million yen).
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