Korean brand NEWALRIN starts in Japan on 60% platform, gaining popularity among young women and K-POP idols since its 2023 launch.
December/18/2025 16:00Related Groups & Members
The Korean fashion brand 'NEWALRIN' starts its expansion in Japan on the Asian fashion platform '60%'. Launched in 2023, it is a women's feminine brand that has been worn by many K-POP idols and has a record of POP UP events in Japan. NEWALRIN offers a diverse lineup of products including outerwear, tops, innerwear, pants, skirts, and accessories, with designs that balance femininity and trendiness, gaining strong support from Korean female customers, especially those in their late teens to late twenties. Additionally, NEWALRIN has attracted attention as many K-POP idols, including Ahyeon from BABYMONSTER, Wonyoung from IVE, and Ian from Hearts2Hearts, have worn its clothing, expanding its recognition both domestically and internationally. Through wearing stage costumes and casual outfits, it has also gained support from trend-sensitive consumers.
Related Articles
On the afternoon of the 19th, BABYMONSTER arrived in Korea through Incheon International Airport after completing the "2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN JAKARTA." The text also mentions YG’s 30th-anniversary pop-up store in Shibuya and BABYMONSTER’s "DESERVE" MV teaser cuts.
IVE will release their new mini album “Looks Can Kill” on October 26. The title track and music video were released in advance on October 19. The album features six songs and presents an electronic dance-pop sound, a hero-themed music video, and a story about IVE inspiring dreams and courage.
STARSHIP Entertainment has purchased additional real estate worth 81 billion won in total to expand its headquarters. It approved buying land and a building for 22 billion won and plans to acquire the property next January for business facilities. The company is expanding in Seoul’s Cheongdam-dong area.
BABYMONSTER released the first concept stills for its digital single “DESERVE,” heightening worldwide excitement. The images hint at a cinematic music video, new acting challenges, and a different musical transformation from “SUGAR HONEY ICE TEA.” The song, described as a slow ballad with powerful energy, will stream on October 23 at 1 p.m., with a new album planned for early next year and a second world tour underway.
IVE has released the final concept photos for its new mini album, Looks Can Kill. STARSHIP Entertainment shared the full set of “Hero Comics” version images through IVE’s official social media, featuring unique hero characters that blend each member’s symbol color and logo with their individual charm. The title track will be pre-released on the 19th, and the mini album will be released on the 26th with six songs in total, including Looks Can Kill, Mirror Mirror, SNAKESKIN, CRUMBS, Girls Girls Girls, and Glow Motion.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
The 2026 Music Bank Global Festival in Japan will be held on December 12 and 13, 2026 at MUFG Stadium (National Stadium). New artists announced include NiziU, INI, xikers, ZEROBASEONE, TWS, NEXZ, KickFlip, AEN, and TUIDE, with performance dates revealed. Tickets and premium lounge options are on sale.
![BABYMONSTER departed from Incheon International Airport for Indonesia for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta.](https://cdn.livedoor.jp/kstyle/kstyle/29ee847bf0a14de9c70ca4b5bdcefcb9_WI.jpg)
On the afternoon of the 16th, BABYMONSTER left for Indonesia via Incheon International Airport for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta. The article is based on local media coverage, and the photos may vary. It also mentions YG’s 30th anniversary pop-up store in Shibuya and BABYMONSTER’s new song "DESERVE," set for release on October 23.
Seoul-based contemporary beauty brand HERA has named Ayaka Miyoshi as its Japan ambassador. To mark the appointment, it released new visuals, a special interview, and a dedicated page featuring makeup looks and films. The campaign highlights HERA’s urban, refined Seoul beauty and Miyoshi’s own values.
