Korean brand NEWALRIN starts in Japan on 60% platform, gaining popularity among young women and K-POP idols since its 2023 launch.
December/18/2025 16:00Related Groups & Members
The Korean fashion brand 'NEWALRIN' starts its expansion in Japan on the Asian fashion platform '60%'. Launched in 2023, it is a women's feminine brand that has been worn by many K-POP idols and has a record of POP UP events in Japan. NEWALRIN offers a diverse lineup of products including outerwear, tops, innerwear, pants, skirts, and accessories, with designs that balance femininity and trendiness, gaining strong support from Korean female customers, especially those in their late teens to late twenties. Additionally, NEWALRIN has attracted attention as many K-POP idols, including Ahyeon from BABYMONSTER, Wonyoung from IVE, and Ian from Hearts2Hearts, have worn its clothing, expanding its recognition both domestically and internationally. Through wearing stage costumes and casual outfits, it has also gained support from trend-sensitive consumers.
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BABYMONSTER has released individual visuals for their new digital single 'SUGAR HONEY ICE TEA', enhancing the excitement for their comeback. The visuals showcase a fresh, pastel aesthetic, contrasting with their previous intense style. They will release the single on June 8 and embark on a world tour starting June 26, performing in 18 regions worldwide.
BABYMONSTER is building excitement for their comeback by revealing new visuals for their digital single 'SUGAR HONEY ICE TEA'. The members, including Laura and Parita, showcase a chic style with contrasting elements. The single releases on June 8, following their rapid comeback after the mini-album '춤 (CHOOM)'. They will also embark on a world tour across 18 cities, including stops in Asia and Oceania, with plans for Europe and the Americas to follow.
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On the afternoon of the 29th, a photo call event for the bag brand TUMI took place at the Shinsegae Department Store in Gangnam, Seoul, attended by IVE's Liz and fromis_9's Lee Chaeyoung. However, Lee Chaeyoung was unable to attend another scheduled event due to stomach cramps and dehydration, as reported by her agency.
Ji Chang-wook has been announced as the MC for the Asia Artist Awards 2026, his first hosting role at an awards ceremony since his debut. The event will take place on December 5-6 in Kaohsiung, Taiwan, following last year's 10th anniversary. The AAA honors K-culture stars and features a lineup including IVE's Wonyoung as a co-MC.
On the afternoon of the 29th, the CARLYN flagship store opened in Donggyo-dong, Mapo District, Seoul, attended by celebrities including BTOB's Sungjae, IVE's Iso, Red Velvet's Wendy, and Thai actors Emmy & Bonnie. Sungjae expressed admiration for Lee Dong-wook, his co-star in 'Goblin', and Iso from IVE made a cute appearance at the opening event.
On the morning of the 29th, a Tommy Hilfiger pop-up store opened at Lotte Department Store in Seoul's Songpa district. Attendees included IVE's Wonyoung, Minhyun from Wanna One, and members from ALLDAY PROJECT and CRAVITY. The article notes that photos may vary due to local media coverage.
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BABYMONSTER has released visuals for their new digital single 'SUGAR HONEY ICE TEA', hinting at a vibrant new musical direction. The members Asa and Chiquita showcase a charming synergy with their new looks. The group is set for a world tour covering 18 cities, with more visuals and performances to come.
