Korean brand NEWALRIN starts in Japan on 60% platform, gaining popularity among young women and K-POP idols since its 2023 launch.
December/18/2025 16:00Related Groups & Members
The Korean fashion brand 'NEWALRIN' starts its expansion in Japan on the Asian fashion platform '60%'. Launched in 2023, it is a women's feminine brand that has been worn by many K-POP idols and has a record of POP UP events in Japan. NEWALRIN offers a diverse lineup of products including outerwear, tops, innerwear, pants, skirts, and accessories, with designs that balance femininity and trendiness, gaining strong support from Korean female customers, especially those in their late teens to late twenties. Additionally, NEWALRIN has attracted attention as many K-POP idols, including Ahyeon from BABYMONSTER, Wonyoung from IVE, and Ian from Hearts2Hearts, have worn its clothing, expanding its recognition both domestically and internationally. Through wearing stage costumes and casual outfits, it has also gained support from trend-sensitive consumers.
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