ILLIT announces comeback on November 24, revealing album concepts and promotional materials, including a bold message about identity.
October/28/2025 16:19Related Groups & Members
ILLIT, ahead of their comeback on November 24, will sequentially reveal the concept of their new album shrouded in mystery. On the 27th, they released a promotion calendar for their 1st single "NOT CUTE ANYMORE" through their official SNS. According to this, they will convey the atmosphere of the new album through a track motion including the tracklist on the 3rd of next month. Following that, on the 10th and 12th, they will release concept photos for the versions "NOT CUTE" and "NOT MY NAME," which stimulate curiosity just by their names. Hints about the title track's music video can be found in a moving poster on the 17th, and in two official teaser videos on the 21st and 23rd. The highly anticipated new album and music video will be released at 6 PM on the 24th. The phrase written on the calendar image particularly catches the eye: "Saying 'cute' alone is boring. You still don't know me well. Sometimes I can be cold, showing how diverse my preferences are. Some days I am childish, other days mature, and sometimes somewhere in between. I might be smiling, but my mind could be complicated, or I might look serious while my heart is racing. So, I cannot be defined in one word. I am not just cute." This phrase encapsulates the message ILLIT aims to convey through their 1st single, further raising fan expectations. The pop design also stimulates curiosity, a collaboration with the British fashion brand Ashley Williams, which can be found throughout this single. Two merchandise album versions, the Ashley Williams Pouch version and a plush keyring version in collaboration with the Korean steady seller character "Little Mimi," enhance their stylish charm. Prior to this, a pack shot revealing the actual design quickly garnered a hot response from global fans. Following their 3rd mini-album "bomb," which captured the hearts of people in their teens and twenties, ILLIT continues their activities as a "trend icon" with another stylish collaboration. The 1st single "NOT CUTE ANYMORE" is a candid story about feeling that the self one sees is not the same as how the world sees them. With a bold declaration of "not cute anymore," expectations are high for how ILLIT will return with new music. Before their comeback, ILLIT will hold the "2025 ILLIT GLITTER DAY IN SEOUL ENCORE" for two days on November 8-9 at the Olympic Hall in Olympic Park, Songpa District, Seoul, to meet fans. This performance sold out all shows on the first day of advance sales, proving their ticket power.
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ILLIT is set to release their first Korean single 'NOT CUTE ANYMORE' on November 24, 2025. This marks their first new music since June's mini-album 'bomb'. The title reflects a personal story about self-perception. ILLIT has gained popularity in Korea and Japan, with successful concerts and chart performances.
ILLIT, a globally active girl group, has been appointed as the brand ambassador for 'BEB by Hoshino Resort.' They released a video showcasing their Okinawa experience and opened a special site featuring exclusive content. The collaboration highlights ILLIT's unique story and the free-spirited travel style promoted by BEB.
ILLIT's brand films for their 2nd and 3rd mini-albums won Gold and Bronze at the 2025 ACC Tokyo Creativity Awards, highlighting their innovative storytelling and artistic vision. The films received acclaim for their unique aesthetics and messages, resonating with global fans. ILLIT is set to return with new work in November and will hold a fan concert in Seoul, demonstrating their strong ticket sales.
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The W Korea breast cancer awareness campaign event is under fire for its lavish atmosphere and past controversies, including an incident where actress Park Boyoung was barred from the photo wall for not wearing stockings. Despite raising questions about the campaign's effectiveness, some participants received praise for their contributions to the cause.
On the morning of the 18th, ILLIT's Minju departed from Incheon International Airport to Jakarta, Indonesia, for the music festival 'Sector K.' However, fellow member Mocha will not participate in tomorrow's schedule due to health issues and needs to rest for the time being. Additionally, members Yuna, Wonhee, and Ilho are also heading to Indonesia for the festival.
On the afternoon of the 17th, ILLIT members Yuna, Wonhee, and Iroha departed from Incheon International Airport to Jakarta for the 'Sector K' music festival. Their agency, BELIFT LAB, announced that all members except Mocha, who is unwell and needs rest, will participate. Additionally, ILLIT will appear again on 'THE FIRST TAKE' to perform their original song 'Almond Chocolate.'
ILLIT's Mocha has been diagnosed with health issues requiring rest, making her participation in the upcoming Indonesia schedule difficult. The group’s agency, BELIFT LAB, announced that the remaining four members will perform at the Sector K event on October 18-19. They ask for fans' understanding and support for Mocha's recovery.
ILLIT made a stunning return to 'THE FIRST TAKE', performing their original song 'Almond Chocolate'. The song, which has gained immense popularity, showcases their vocal talents and has become a hit among Gen Z, achieving significant chart success and a 'Gold' certification for over 50 million streams.
Yuna and Minju of ILLIT are set to debut in the OST for KBS 2TV's new drama 'The Last Summer.' YAMYAM Entertainment announced their participation, highlighting their strong vocal abilities. This OST aims to enhance the drama's emotional depth and leave a lasting impression on viewers. The drama features a romance between childhood friends facing the truth of their first love, starring actors Lee Jae-wook and Choi Sung-eun, premiering in South Korea on November 1 at 9:20 PM.
