
On the 5th (local time), ENHYPEN's Son Heung vividly lit the flame of peace and harmony as a torchbearer for the '25th Milan-Cortina d'Ampezzo Winter Olympics' held in Milan, Italy. Before his debut, he was a candidate for the national figure skating team, and through his agency BELIFT LAB, he expressed, 'I am thrilled to be able to step onto the Olympic stage I dreamed of during my athlete days as a singer,' and 'I am happy to participate in this honorable journey of the Olympics. Thanks to ENGENE (ENHYPEN's fans) and sports fans, I received incredible energy.' On this day, the area near Bolivar station in Milan, the relay section, was filled with global fans gathered to see Son Heung. Fans, who filled the streets hours before his appearance, wore the Taegukgi and held placards saying 'Son Heung, fighting' in Korean, creating an atmosphere that made one forget the cold. The scene was filled with cheers calling his name. As Son Heung began to move with the torch, many people were seen moving along with him. During the approximately 20-minute relay, he conveyed the meaning of the Olympic spirit and solidarity amidst the enthusiastic support of the citizens, responding to fans with bright smiles and greetings, and passing the flame to the next runner. Son Heung is currently a public relations ambassador for the Korean Sports Council and, as a member of ENHYPEN, conveys the core value of 'passion towards what you love' that connects sports and K-POP. Like the group's aspiration to connect 'people to people' and 'world to world' through music, he created a space for interaction that transcends genres and borders through this torch relay. Additionally, ENHYPEN's 3rd mini-album 'MANIFESTO: DAY 1' includes the song 'SHOUT OUT,' which has been chosen as the official support song for the Korean representatives at the Winter Olympics, drawing more attention.
EVAN has made a comeback with stronger music and performance. He released the music video for the title track “Death of Me” from his first mini album, showing him moving through contrasting spaces and performing on stage. The song expresses his determination to move forward without hesitation, and he took part in writing and composing it.
The Golden Disc Awards will be held again this year. According to the 41st Golden Disc Awards, the ceremony will take place over two days, January 9 and 10, 2027, on a special outdoor stage at VEC (Vietnam Exposition Center) in Hanoi, Vietnam. The awards honor the Korean pop music loved by fans over the past year and are known for special performances and results. The event has previously been held in cities such as Osaka, Kuala Lumpur, Beijing, Bangkok, Jakarta, Fukuoka, and Taipei, and will once again connect with fans worldwide with a star-studded lineup.
ENHYPEN has been selected as the official advertising model for Shilla Duty Free, reflecting their strong global influence. They will join online and offline promotions, digital content, and SNS events to strengthen brand communication. Their latest album and hit song are also performing strongly worldwide.
ENHYPEN’s latest album, “THE SIN : BLISS,” ranked No. 1 on Oricon’s latest weekly combined album chart announced on September 2 with 193,282 points. This became their 11th No. 1 on the combined album chart, moving them up to third place alone in the all-time rankings behind SEVENTEEN and TOMORROW X TOGETHER. Combined with No. 1 on the weekly album chart, they achieved a double crown on Oricon’s weekly music rankings.
ENHYPEN won first place on MBC’s “Show! Music Core,” completing a four-crown sweep on this week’s music shows with “Bloody Paradise.” They thanked ENGENE and supporters, then delivered a powerful performance. The Brazilian funk track is also charting globally, and they will perform on “Inkigayo” next.
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