Changbin of Stray Kids is named AUTRY's first global ambassador, embodying the brand's values of authenticity and creativity.
February/27/2026 11:55Related Groups & Members
Changbin of the globally popular K-POP group Stray Kids has been appointed as the first global brand ambassador in the history of 'AUTRY'. This ambassador appointment symbolizes the brand's unwavering stance to deepen ties with culture leaders who share values such as 'authenticity', 'heritage', 'artistry', and 'passionate self-expression' that 'AUTRY' has inherited. Visuals and videos featuring Changbin wearing the 'AUTRY' Spring/Summer 2026 collection looks and sneakers were released simultaneously. The wardrobe, which breathes a modest yet firm aesthetic and a timeless sportswear sensibility, beautifully expresses his dynamic yet calm personality. Changbin, who showcases diverse talents as a rapper, singer, songwriter, and producer, harmonizes perfectly with 'AUTRY's bold and timeless vision, which is elevated by Italian craftsmanship based on American sports heritage. Since debuting as Stray Kids in 2018, Changbin has also been active as a key member of the production unit '3RACHA', which is at the creative core of the group. He is recognized as a registered writer with the Korean Music Copyright Association and has built a global career through collaborations with international artists. In addition to his musical achievements, he has also received high praise for his sincere attitude towards ongoing social contribution activities. Changbin commented, 'I am happy to become a part of the 'AUTRY' family. I have been strongly attracted to a brand that pursues creativity with an eye on innovation and the future while respecting heritage. The quiet dignity and confidence embodied by 'AUTRY' deeply resonate with my own values. I am truly excited to walk this new journey together.' In this visual, from looks that reconstruct classic American college style codes such as polo sweatshirts and light blousons with a sophisticated perspective unique to 'AUTRY', to urban sportswear adorned with the brand's signature logo, Changbin's confidence and effortless elegance are highlighted. Roberta Benaglia, the executive chairwoman of the brand and CEO of Style Capital, expressed her pride in welcoming Changbin as the brand's first global ambassador, stating, 'He embodies a new generation of global talent with unwavering will, true authenticity, and a free spirit. His artistic sincerity and confidence beautifully resonate with 'AUTRY's DNA. I sincerely look forward to building a long-term vision together with him.' 'AUTRY' was born in 1982 in Dallas, Texas, USA. The founder and designer Jim Autry created a tennis sneaker named after himself, which symbolized true authenticity and the spirit of athletes, gaining attention in America. In the 2000s, Italian entrepreneurs and designers restructured the brand, evolving it into modern designs while preserving its original charm. Today, 'AUTRY' is a lifestyle brand that fuses the free spirit of America with refined Italian craftsmanship, possessing a simple yet timeless charm, leading sneaker trends in Europe and generating buzz.
Related Articles
Stray Kidsのフィリックスが女優イ・ナヨンと対面したYouTube番組で、彼女の魅力や趣味が明らかに。冷蔵庫の中身に驚くフィリックス、夜食はポンテギ、料理の腕前も披露。ダンスも一緒に踊り、可愛らしい一面を見せた。
The 'LYNKPOP: Stray Kids World Tour VR' event in Shibuya features an immersive VR concert experience, allowing fans to feel close to the members. The event includes realistic VR visuals, exclusive merchandise, and a special exhibition showcasing costumes and messages from the members. It runs until June 21, 2026.
On the afternoon of the 24th, a photo call was held to celebrate the opening of a GUESS pop-up store in Seongdong-gu, Seoul, attended by Hyunjin from Stray Kids. He also revealed his new visuals and announced the second phase of the GUESS global campaign, while sharing recent travel photos from Hokkaido, including moments in a yukata and playing in the snow.
'Stray Kids: The dominATE Experience', a live documentary film, premieres in theaters on May 15. It captures their massive world tour and features exclusive interviews, behind-the-scenes footage, and stunning performances, including the emotional 'MEGAVERSE'. Fans can experience it in various formats like SCREENX and 4DX.
On the afternoon of the 22nd, Felix from Stray Kids departed for Japan through Gimpo International Airport for an overseas schedule. Additionally, a stunning two-shot of BLACKPINK's Lisa and Stray Kids' Felix has captured attention, resembling a gravure photo. Felix also attended an event for the brand 'HERA.'
ATiiSSU has released its first campaign film for the 'DESERT COWBOY COLLECTION' featuring Stray Kids' Felix. The film presents a captivating story set in a desert landscape, highlighting the brand's unique aesthetic and innovative headwear designs. The collection will launch on April 28, 2026, with a pop-up event in Seoul.
Stray Kidsのフィリックスが17日、ソウルで開催されたHERAの「2026 HERA BLACK EVENT」に出席しました。イベントでは、BLACKPINKのリサとの美しいツーショットが注目を集め、さらにフィリックスは韓国・フランスの国交樹立140周年記念のアンバサダーに選ばれました。
On the afternoon of the 14th, a KBO League game between LG Twins and Lotte Giants was held at Jamsil Stadium in Seoul. Special guests from idntt, Jung Myung and Tae In, participated in the opening pitch and batting ceremony. This article is based on local media coverage, and there may be variations in the photos provided.
On the afternoon of the 13th, the launch event for Lotte's prebiotic soda 'Happiz' took place at Times Square in Yeongdeungpo, Seoul. Attendees included Stray Kids' Felix, former CIX member Bae Jin-young, and others. Bae Jin-young also mentioned the possibility of a Wanna One reunion, apologizing for the long wait.
The OST for 'Yumi's Cells 3' includes contributions from Stray Kids' Han, RIIZE's Anton, and So Subin, featuring remakes of beloved songs and new tracks. The album enhances the series' narrative, promising nostalgia and fresh interpretations. The show returns on TVING and tvN, depicting Yumi's romantic journey.
