NCT's Ten selected as model for BANOBAGI Cosmetic, launching "DX Masks." Special event on May 4th with discounts and bonus points.
May/7/2024 16:00
NCT's Ten has been selected as the model for the global derma cosmetic brand "BANOBAGI Cosmetic." BANOBAGI plans to release 5 types of "DX Masks" along with Ten's model selection. The "DX Mask" is a two-step product consisting of a sheet mask that solves skin concerns with carefully selected active ingredients and a sleeping mask that moisturizes the skin. When used before sleep, it helps the skin rest. The DX Mask line consists of 5 products: "AC & AC Spot" for gentle care of skin troubles, "Anti-Sebum Pore" for pore care, "Caffeine & Firming" to regain elasticity, "Hyaluronic Aqua Flex" to replenish moisture before sleep, and "Bright & Young" to restore radiance to dull skin. All products in the line have completed skin irritation tests and human application tests tailored to each product, ensuring a gentle user experience. In commemoration of the model selection, a special event will be held at the official Rakuten brand shop on May 4th from 10 a.m. All BANOBAGI products will be 10% off, with a 10x points bonus for purchases. Ban Jae-yeon, the brand's representative, stated that Ten's professional identity, honed over two years of preparation before his solo debut, perfectly aligns with BANOBAGI's corporate philosophy. He explained the background of the model selection, highlighting Ten's multilingualism and sophisticated global star image, which he believes fits perfectly with BANOBAGI, a global K-Beauty company exporting to over 20 countries. Various online and offline PR activities with Ten are also being planned. Through this model selection, BANOBAGI aims to expand its recognition beyond Southeast Asian countries like Thailand and Vietnam, where it has established itself as a national mask pack brand, into a globally recognized derma cosmetic brand. BANOBAGI won two awards at the "Watsons Awards" held in Thailand in March this year, proving its status as a "K-Beauty powerhouse" in the Southeast Asian market. In Korea, the brand continues to expand its offline channels through pharmacy partnerships, while also boosting online sales on platforms like Qoo10 and Rakuten, as well as in stores like Loft, Ministop, and Don Quijote.
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