Rei from IVE is the new model for vegan skincare brand FULLY, showcasing her beauty and aligning with the brand's philosophy.
September/26/2025 18:22
Rei of IVE has been selected as the model for the vegan skincare brand. The premium vegan skincare brand "FULLY" announced yesterday (25th) the news of Rei's appointment as a model and released gravure photos taken with her. The released gravure features Rei surrounded by greenery and flowers under the sunlight. Her goddess-like presence in a white dress with long hair has stirred the hearts of fans worldwide, generating a strong response. In the gravure, Rei expresses the brand's 'Vegan Beauty Philosophy' sensually with her bright, transparent perfect skin and attractive gaze and poses. She has fully proven her worth as a 'gravure master' who perfectly embodies any concept with her unique charm. FULLY plans to strengthen communication with customers through various activities, including campaigns and gravure that capture Rei's bright and refreshing atmosphere, as well as events on social media, making the brand's 'Vegan Beauty Philosophy' more approachable. Regarding the background of her appointment, they noted that her refreshing and cool image aligns with the brand's direction of conveying the vitality and energy of nature to the skin. Given Rei's beloved bright and lovely charm and her global popularity as the 'WANNA.B icon of the MZ generation,' the plan is to expand the connection with Gen Z regarding the brand's naturalistic values and broaden its global influence. A brand representative stated, 'Rei's vibrant energy, as a representative icon of Gen Z, will add strong synergy to FULLY, which is currently expanding its lineup.' They also mentioned that they will actively communicate so that more consumers can experience FULLY's skincare proposals tailored to different skin concerns and resonate with the values of healthy beauty that the brand pursues. Starting with this model appointment, Rei is expected to continue various activities as the new face of FULLY and exert a strong global influence. IVE will hold its second world tour 'IVE WORLD TOUR 'SHOW WHAT I AM'' from October 31 to November 2 at Seoul's KSPO DOME.
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