Nayeon from TWICE celebrated the launch of fwee's new products at Shinjuku Lumine Est, engaging with fans and showcasing popular items.
May/15/2026 15:52
Nayeon from TWICE, the brand model of the Korean cosmetics brand 'fwee', visited the fwee flagship store to celebrate the launch of new products at Shinjuku Lumine Est. As a one-day store manager, she served 20 fans selected by lottery. At the event, she unveiled the 'All Day Cover Black Cushion', which ranked first at Olive Young immediately after its release in Korea, and the 'Rose of Session Stay Fit Tint', which sold out in two days in Southeast Asia. The new releases include the 'Lip and Cheek Blurry Pot' collaboration colors 'PK00 Bunny' and 'ND00 Vanilla', and the 'Rose of Session Stay Fit Tint', reminiscent of vibrant roses, perfect for the upcoming season. Additionally, on May 30, customers could try the new 'All Day Cover Black Cushion' and the new color 'Baby Rose Edition' of the 'Rose of Session Stay Fit Tint' ahead of its release. • TWICE's Nayeon appointed as the new brand model for the Korean cosmetics brand 'fwee'! • [PHOTO] TWICE's Nayeon attends the fwee event (video available) ■ New product information 'Lip and Cheek Blurry Pot' limited color set, 4 types, tax-included price 3,960 yen. This is a bestselling item representing the brand, highly popular in both Japan and Korea. The new 'Blurry Print Texture' quickly fills in vertical lines on the lips, creating a smooth, blurred lip makeup. Last November, to commemorate winning first place in the contouring category at the '2025 Olive Young Awards' in Korea, two colors inspired by model Nayeon were released: a soft baby pale pink color 'Bunny' and a neutral nude base color 'Vanilla', arranged in the 'Blurry Pot' style. These colors quickly sold out upon release in Korea, generating significant buzz. 'fwee All Day Cover Black Cushion', 5 colors, tax-included price 2,860 yen. This new cover cushion foundation goes beyond the previous image of being a dewy cushion foundation. It was developed in collaboration with popular Korean beauty creator 'Minsco'. It features a lightweight feel, high coverage that smooths skin texture, and long-lasting semi-matte finish. 'fwee Rose of Session Stay Fit Tint', 24 colors, tax-included price 1,760 yen. This tint became a hot topic, selling out in just two days after its limited release in Southeast Asia. Following continued sellouts during time deals in Korea, it is now available in Japan in response to release requests. In addition to the existing 18 colors, 6 new colors inspired by TWICE's Nayeon, called 'Baby Rose Edition', have also been introduced, attracting further attention. The collection features 24 rose colors, available in both matte and glow types, allowing customers to find a tint that suits their preferred texture and mood. ■ Related links 'fwee' official Instagram in Japan.
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