Rohto UV Campaign with ATEEZ starts March 25th, featuring a new TVCM and web movie with the latest song "NOT OKAY."

Rohto Pharmaceutical Co., Ltd. will start the "Rohto UV Campaign" with the theme of "Rohto UV, plus effects (moisturizing, makeup effects) for the skin you want" from March 25th (Monday), and will also broadcast a new TVCM "UV Positive Revolution" featuring the 8-member boys group ATEEZ as the PR character from the same day in the whole country (except for some areas). In the TVCM, which is based on the concept of "Rohto UV" that is positive and exciting every time you apply it, the Rohto UV ambassadors will perform a dynamic dance performance in white coats to the latest song "NOT OKAY" in time with the rhythm. The focus is on the comfortable expressions of the 8 people dancing powerfully under the blue sky, and it appeals to the plus effects and charm of Rohto UV, not just UV protection. ATEEZ, who is attracting attention around the world, shows a refreshing smile and a brilliant dance performance. They convey the charm of "Rohto UV" that gives "plus effects to the skin" every time you apply it, not just UV protection, in this CM. The members are set as "Rohto UV Ambassadors" who work at Rohto Pharmaceutical's sunblock research institute. From the "institute," they jump out to the "outside stage" where the sun shines, and perform a well-coordinated dance. The gap between the cool expression of the institute focusing on the "skin" and the active dance scene bathed in the sunlight is also noteworthy. The shooting started with solo parts, and YEO SANG first appeared in the studio. After a short meeting with the director on the quiet stage, he overwhelmed the surroundings with his smartness by standing in front of the camera and posing in an instant. SAN, MIN GI, JONG HO, WOO YOUNG, YUN HO, and SEONG HWA also completed the solo shooting quickly, and the last 8th member is the leader HONG JOONG. After quickly obtaining the OK take with a beautiful standing posture, he said, "Thank you~" in soft Japanese, and captured the hearts of the staff. Finally, the shooting with all the members began, and the studio suddenly became glamorous. Although it was planned to adjust the positions carefully so that the figures of the 8 people would appear on the camera, the members surprised the staff with their outstanding teamwork, standing in ideal positions with only rough instructions. Even in the scene where they walk together, they showed a perfect performance from the rehearsal stage, such as the exquisite timing and rhythmic walking. WOO YOUNG, who checked the test video on the monitor, raised his voice and livened up the atmosphere with applause, and the morale of the members increased further, completing the difficult shooting without any NG. When the shooting of the dance scene began, the tension of the 8 people was at its peak. When the music of "NOT OKAY" played, YUN HO and WOO YOUNG started singing "Louder, louder~♪" while keeping the rhythm, and practiced the choreography with a happy expression. The studio, where the dynamic dance steps of ATEEZ, which can be said to be their true worth, resounded, was as lively as a concert stage, and when the OK sign was given, the studio was enveloped in a big applause. The ATEEZ x Rohto UV collaboration dance movie, which will be released from today, March 22nd (Friday), consists of 4 videos in which ATEEZ performs a rhythmic dance to the latest number "NOT OKAY," which was released in February of this year. It is the same dance as in the TVCM, but in this dance movie, original choreography that makes you feel the sunlight and touches the skin is incorporated. Pay attention to the exquisite combination dance performed by HONG JOONG & SEONG HWA, YUN HO & MIN GI, WOO YOUNG & SAN, and YEO SANG & JONG HO. ATEEZ Interview - Please tell us your thoughts on becoming the CM character for Rohto Pharmaceutical. HONG JOONG: I'm very happy. Appearing in a CM was one of my goals, and thanks to Rohto Pharmaceutical, my dream has come true, and I feel honored. I'm looking forward to seeing ATINY (ATEEZ fans) happy. I want to have fun together from now on. - The theme of the new CM is "Rohto UV, plus effects for the skin you want." Please tell us your impressions of using Rohto UV, such as Skin Aqua and Sunplay. SEONG HWA: I knew about the products, but I was surprised to see that there were so many types. For example, "Skin Aqua Super Moisture Gel" contains hyaluronic acid and moisturizes the skin, so it was great because I could use it with a sense of skincare, not just UV protection. Also, "Skin Aqua Tone Up UV," which creates a natural and beautiful skin and increases transparency, is easy to use for men as well. - Among the members, who do you think is the "ideal owner of the skin you want"? WOO YOUNG: (Everyone points their fingers at the same time) Shall we try pointing? 1... 2... 3! SAN: Who has the most? HONG JOONG: YEO SANG. - YEOSANG, who was chosen as the "ideal owner of the skin," is happy to be chosen. What kind of skincare do you do every day? YEO SANG: All the members have beautiful skin, but I'm happy to be chosen as the best. I use a face pack every day for skincare. Of course, I apply sunscreen every day, even in winter, to protect my skin from UV rays. - In the new CM, you played the role of a "UV ambassador working in a laboratory," but if you were to become a researcher, what kind of product would you like to develop? YEO SANG: I often suffer from jet lag due to many overseas performances... I want to develop a magic medicine that can cure jet lag immediately. YUN HO: I want to make a door that allows ATINY to meet me immediately. ("Anywhere Door" (laughs)). - Please tell us the point of the new song "NOT OKAY" and the cool dance choreography. SAN: The addictive melody is impressive, and I think everyone can remember the song right away. The lyrics are impressive in WOO YOUNG's part, and I really like the lyrics "Louder." The choreography is the point of shouting, as the lyrics say, and it's a choreography that looks like shouting. - April is the season when new lives begin, so please tell us what you would like to try anew. MIN GI: I want to try studying Japanese anew. I want to practice Japanese because I want to have interviews in Japanese next time and talk more naturally on stage. - Where do you want to go after applying Rohto UV sunscreen? WOO YOUNG: I've always dreamed of going to Sapporo in winter. It's famous for its beautiful scenery, so I want to go to Sapporo and Okinawa next time I come to Japan. - ATEEZ, which has various activities planned for 2024, please tell us your enthusiasm and goals. JONG HO: We are planning our first fan meeting in Japan this summer. And the new song "NOT OKAY" has been released. We are preparing fun surprises to make ATEEZ more known and loved by everyone in Japan, so please look forward to the future of ATEEZ! ■ New TVCM Information "UV Positive Revolution" (15 seconds) Cast: ATEEZ Start of broadcast: March 25th (Monday) Broadcast area: Nationwide (except for some areas) ■ Campaign Information "Rohto UV Campaign Part 1" Implementation period: March 25th (Monday) 9:00 - May 31st (Friday) 23:59 (Receipt valid period & application period) Campaign site [Content] Those who purchase products from the following target brands for 1,000 yen or more including tax and apply on the web will be entered into a lottery to win original goods, etc. [Target products] Rohto UV "Skin Aqua Series," "Sunplay Series," "Orezo Series" products [Prizes and number of winners] A Prize: Lab coat with a handwritten signature (3 winners) B Prize: ROHTO x ATEEZ original acrylic stand (100 winners) C Prize: ROHTO x ATEEZ logo mesh bag (200 winners) D Prize: ROHTO x ATEEZ logo Rohto UV cap holder (blue) (250 winners) E Prize: Amazon gift card worth 1,000 yen (500 winners) All: Original smartphone wallpaper "Matsumotokiyoshi Co., Ltd. Limited Campaign" Implementation period: March 25th (Monday) - (Ends when the prizes run out) [Content] Those who purchase products from the following target brands for 1,000 yen or more including tax at Matsumotokiyoshi Co., Ltd. stores will receive an original ROHTO x ATEEZ trading card on the spot. [Target products] Rohto UV "Skin Aqua Series," "Sunplay Series" products [Prize] ROHTO x ATEEZ original trading card *Purchases at online stores are not eligible. "Rohto UV X Follow & Repost Campaign" Implementation period: March 24th (Sunday) 12:00 - April 1st (Monday) 23:59 [Content] Those who follow the Rohto UV official account and repost during the period will be entered into a lottery to win a total of 600 prizes. [Prizes] - ROHTO x ATEEZ A4 clear file (100 winners) - Rohto UV assortment set (500 winners)