BLACKPINK's Jennie is named global ambassador for Ray-Ban, embodying the brand's innovative spirit and unique style.
April/9/2026 18:36
BLACKPINK's Jennie has been appointed as the global ambassador for 'Ray-Ban' and 'Ray-Ban Meta'. Beyond being a pop icon, Jennie leads global culture. Known as a prominent singer, rapper, songwriter, and actress, she is one of the most influential artists of her generation. Jennie, highly regarded not only for her unique talent but also for her advanced sense of style, becomes a representation of Ray-Ban's DNA, which embodies an unyielding quest for expression and innovation. This time, Jennie has taken on the role of global ambassador for Ray-Ban and Ray-Ban Meta. The intersection of the brand's tradition and innovative design harmonizes beautifully with her creative sensibility. She said, 'I am truly happy to partner with Ray-Ban. I felt a natural connection from the beginning. For me, confidence is not about making loud claims, but about feeling comfortable being myself and quietly expressing who I am. Ray-Ban has that kind of energy. It’s simple yet unique, and it fits into everyday life. I love items that I can wear every day that help create my mood, and I feel this collaboration is just perfect.' Ray-Ban and Ray-Ban Meta will launch an impressive global campaign capturing Jennie's innovative aesthetic, expressive energy, and unwavering self-confidence under a unified creative vision for the first time. A world where timeless style coexists with cutting-edge innovation. Ray-Ban's visuals are bold yet minimal, with deep red accents paying homage to Jennie's stage name, Jennie Ruby Jane. Meanwhile, the Ray-Ban Meta campaign expresses her unpretentious confidence with a soft blue tone that represents a seamless fusion of editorial fashion and next-generation Meta technology. The 'RAY-BAN DADDY-O RB2016 601/31' is Jennie's staple item. With a 90s edgy design, it features rounded rectangular crystal lenses and a metal logo, showcasing a sporty yet chic style that stands out with its retro silhouette, recognized by the iconic Jennie. The 'RAY-BAN ALIX - RB3781 003/80' features a full lens shield that maximizes impact with Y2K urban edge. This model, characterized by sleek metal temples and a streamlined silhouette, is a bold statement piece suitable for a unique star. The 'RAY-BAN RB3774D 001/9A' features a vintage-style metal frame that joins the Asian design collection. With flat lenses and prominent temples, it perfectly matches Jennie's edgy vibe. The robe bridge fit ensures comfortable wear and a fashionable style befitting a star. The 'RAY-BAN RX3774VD 2993' stands out with its vintage metal optical frame, joining the Asian design collection. With a robe bridge fit, it achieves a stylish yet comfortable wear. Its prominent temples and edgy shape create a confident fashionable atmosphere. The 'RAY-BAN RX5449D 8464' is where retro charm meets modern edge. The feminine acetate cat-eye frame debuts in the Asian collection, designed for confident trendsetters. The robe bridge fit and iconic rivets create a playful silhouette. The 'RAY-BAN DREA RB3783 003/81' features bio-based nylon lenses and a vintage metal cat-eye silhouette. This frame, joining the Pulse collection, adds a subtle retro-chic vibe to her curated capsule collection.
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