Haagen-Dazs Japan releases a new Classy Night web CM starring TWICE’s Sana to promote two premium autumn ice cream flavors.

Haagen-Dazs Japan Co., Ltd. will distribute, from today (the 20th), a new web commercial, “Happy Afterglow,” featuring Sana of the globally popular TWICE, in commemoration of the release of Haagen-Dazs Classy Night “Fragrant Chocolat Marc de Champagne” and “Fragrant Nutty Caramel, Smoky Style,” which go on sale today (the 20th), on the official Haagen-Dazs YouTube and various social media platforms, etc. “Classy Night,” which Haagen-Dazs Japan will release in the autumn of 2026, is a new series that proposes a more luxurious and high-quality moment for adults, from Haagen-Dazs, which is often enjoyed at night as a reward. With the concept of “a special spoonful for adults” that accompanies a moist night, through special-tasting flavors and aromas, and a sophisticated worldview, it richly colors the end of the day. The lineup consists of two products: “Fragrant Chocolat Marc de Champagne,” which lets you enjoy a gorgeous aroma and a sweet aftertaste, and “Fragrant Nutty Caramel, Smoky Style,” which is wrapped in a sweet and elegant smokiness. In addition to a deep, not-too-sweet bitter taste felt from the first bite, the lingering aroma that passes from the mouth to the nose, and the navy-based package design that evokes an “adult night,” create an unprecedented “reward time.” In the web commercial “Happy Afterglow” for this product, Sana is used, and the elegant and refined night world that “Classy Night” depicts is expressed. In a calm space, Sana is shown spending a moment in which her heart relaxes as she tastes “Classy Night” and is soothed by the aroma and afterglow. It is finished as a web commercial that impressively conveys the appeal of the product together with a quiet and luxurious time that makes you feel a special night for adults. This commercial begins with a scene in which Sana gently opens the door and enters into a world for only refined adults where the quiet air of night drifts. The moment she tastes a bite, her expression loosens, and her figure quietly immersing herself in the afterglow that spreads with the aroma is impressive. In a calm lighting and sophisticated worldview, attention is being drawn to the web commercial that depicts the luxury unique to “Classy Night,” which accompanies an adult night, and the special “reward time.” Filming started in a calm space that evokes an “adult night.” Surrounded by chic lighting and a sophisticated set, Sana took part in the shoot in elegant attire that matches the worldview of “Classy Night.” A highlight is Sana’s appearance as a “refined and dignified adult,” which is completely different from her usual innocent and cheerful atmosphere, conveying aroma and afterglow through delicate expressions and slow movements. During breaks in filming, there were also cute Sana-like moments of a “relaxed adult,” such as making a peace sign toward the camera and an involuntary thumbs-up. In the scene where she tastes a bite at the counter and the scene where her expression gently loosens the moment she tastes it, Sana’s sincere attitude, carefully facing each cut while communicating closely with the director, was impressive. Please check the rich expressiveness of Sana together with the high-quality and luxurious night moments depicted by Haagen-Dazs “Classy Night.” ◆ Sana interview — In this CM, it was impressive that you expressed the afterglow through facial expressions, breathing, and atmosphere, but were there any points that were especially impressive or that you were conscious of during the shoot? Sana: I thought I had done a lot of filming up to now, but it was my first time filming in slow motion like today. Even if I tried to be careful not to blink, I would blink unconsciously, so I was especially careful about those (small) details. — Were there any particularly impressive scenes or events during the shoot? Sana: After the filming started, I was allowed to taste the Chocolat ice cream for the first time, and what left the biggest impression was that my mouth was happy every time we filmed. — In connection with the message “a happy afterglow only now,” please tell us if there is a moment when you feel it is “a reward time only now.” Sana: Recently, after work, I have been into dimming the lights at home, lighting candles because I like candles, and relaxing in the living room. — Classy Night’s appeal is not only the taste but also the aroma; please tell us your impressions of the two products after actually eating them. Sana: Regarding “Fragrant Chocolat,” even from the moment I opened the lid, the silver foil sprinkled on it made it visually very impressive, making me want to eat it at night. Then, the moment I ate it, the aroma of the liquor gently spread, and after that it felt as if I was being embraced by chocolate, which was very impressive. Regarding “Fragrant Nutty Caramel,” there was a hazelnut picture, so I thought, maybe? But I love hazelnut ice cream, and the moment I ate it, I really melted. The fragrance also had a slight smoky quality, and then the nuts came close in a firm way, which was the most impressive part. — This time the shooting theme is “a blissful moment”; did you have an “ideal blissful moment” in mind? Sana: Recently, I have often been overseas, so on days off, eating outside, looking at the cityscape and night view, and then returning to the hotel while feeling the atmosphere and scent of that city was very enjoyable. — Speaking of autumn, there is “autumn for appetite” and “autumn for reading,” but in connection with the “new autumn products,” what kind of autumn would you like to have this year? Sana: This year, I want it to be an “autumn of challenge.” During the roughly one-year tour, there were many things I wanted to do and many things I could not do, so I want to challenge myself with things I wanted to try and also have experiences that bring me a little closer to my limits. ■ Web CM overview “Haagen-Dazs Classy Night Web CM ‘Happy Afterglow’” Distribution date: Tuesday, October 20, 2026 CM performer: TWICE Sana Distribution platforms: TikTok, Instagram, TVer, Netflix ■ Product overview “Haagen-Dazs Classy Night ‘Fragrant Chocolat Marc de Champagne’” New release from Tuesday, October 20 Price: 432 yen (suggested retail price, tax included) *Reduced tax rate applies Sales outlets: Supermarkets, convenience stores, department stores nationwide, etc. “Haagen-Dazs Classy Night ‘Fragrant Nutty Caramel, Smoky Style’” New release from Tuesday, October 20 Price: 432 yen (suggested retail price, tax included) *Reduced tax rate applies Sales outlets: Supermarkets, convenience stores, department stores nationwide, etc. ■ Web CM overview “Haagen-Dazs Classy Night Web CM ‘Happy Afterglow’” Distribution date: Tuesday, October 20, 2026 CM performer: TWICE Sana Distribution platforms: TikTok, Instagram, TVer, Netflix ■ Product overview “Haagen-Dazs Classy Night ‘Fragrant Chocolat Marc de Champagne’” New release from Tuesday, October 20 Price: 432 yen (suggested retail price, tax included) *Reduced tax rate applies Sales outlets: Supermarkets, convenience stores, department stores nationwide, etc. “Haagen-Dazs Classy Night ‘Fragrant Nutty Caramel, Smoky Style’” New release from Tuesday, October 20 Price: 432 yen (suggested retail price, tax included) *Reduced tax rate applies Sales outlets: Supermarkets, convenience stores, department stores nationwide, etc.