Fans eagerly await BLACKPINK's Jennie and "GENTLE MONSTER" 3rd collaboration, featuring unique eyewear designs and fantasy-themed pop-ups.
April/22/2024 14:36
Fans are focusing on BLACKPINK's Jennie and the 3rd collaboration with "GENTLE MONSTER". On the 19th, a capybara figure hinting at the collaboration with Jennie was released on "GENTLE MONSTER" official Instagram. The video showed a cute figure of a capybara doll, Jennie's favorite animal, coming to life and walking, sparking curiosity. Fans who saw the post expressed their expectations for the 3rd collaboration. On the 20th, content of Jennie unboxing the 3rd collaboration product with "GENTLE MONSTER" was uploaded on Jennie's Instagram account, further raising fans' expectations. From a unicorn doll to unique designs where charms can be removed from eyewear temples, and temple designs that can be inserted into hair, a never-before-seen eyewear collection was showcased. Through Jennie's expressions in the video, one could feel the surprise and joy towards the products and packaging. The first collaboration in 2020 between "GENTLE MONSTER" and Jennie was held under the theme of "JENTLE HOME", which actually materialized her fantasy world in a space. Along with this collection, a pop-up was opened motifed after the dollhouse Jennie played with as a child, filled with various rooms scented with Jennie's perfume. The multi-level space featured the everyday moments of a doll family in the "JENTLE HOME FACADE" on the 1st floor, a secret room with a fantastical atmosphere in the "PINK FOUNTAIN ROOM", private spaces like a dressing room in the "JENTLE HOME ROOM", and a supermarket with a retro vibe in the "JENTLE HOME MARKET". Decorated in cute colors reflecting a retro mood, many were seen marveling at the details. The 2nd collaboration in 2022 was presented under the concept of "JENTLE GARDEN". Prior to the collection launch, a mobile game commemorating the collaboration was released, achieving 2nd place on the App Store Global Entertainment popular chart on the first day and 1st place in Korea, garnering significant attention. After the launch, the pop-up space materialized the fantasy world imagined by Jennie and "GENTLE MONSTER" as a diorama, creating a dreamy atmosphere with a pink lake and beautiful flowers. In the dynamic landscape village unfolding against the backdrop of beautiful nature, houses designed by Jennie were built, evoking a sense of exclusivity and drawing great interest from fans. "GENTLE GARDEN" opened pop-ups in 5 cities worldwide, including Seoul, LA, Hong Kong, and Singapore, offering a special experience to fans around the world. Following "JENTLE HOME" and "JENTLE GARDEN" created by "GENTLE MONSTER" and Jennie, the upcoming "JENTLE SALON" is also expected to attract public attention. Attention is focused on what kind of pop-up space will surprise many people this time.
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