TREASURE celebrates 2000 days since debut with a surprise special film for fans, showcasing their charm and visuals in 'BETTER THAN ME.'
January/27/2026 11:08
To commemorate TREASURE's 2000 days since debut, they surprised fans with a gift. YG ENTERTAINMENT announced today (27th) that they released 'TREASURE - 'BETTER THAN ME' SPECIAL FILM' through TREASURE's official YouTube channel. This video captures the warm charm of the members with the audio from the last track of their 3rd mini-album 'LOVE PULSE,' titled 'BETTER THAN ME.' The video features a storyline centered around Jihoon and showcases TREASURE's mature visuals completed with classic styling. The members displayed delicate expressions, such as deep gazes and calm faces, maximizing the warm atmosphere of the song. Despite being a special film, its sensory and cinematic direction rivals that of a music video. The contrast between the vibrant spring day and snowy winter scenery, along with the members blending into diverse spaces like urban areas, parks, stadiums, museums, and record shops, was visually pleasing. Since the video was released unexpectedly to coincide with their 2000th debut day, it has received a warm response from TREASURE MAKER (the name of their fans) worldwide. YG ENTERTAINMENT expressed gratitude for the support for the video prepared with the members for fans, stating they are currently focused on their next album and will return soon with good music. TREASURE is currently on a '2025-26 TREASURE TOUR [PULSE ON]' spanning 14 cities and 27 performances. They will conclude their Japan tour with a finale at the Kyocera Dome Osaka, which can accommodate tens of thousands, on February 10 and 11. Starting in March, they plan to continue interacting with fans in Asia, beginning in Macau.
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