
TREASURE shone with four awards, including the grand prize, at the “3rd KOREA GRAND MUSIC AWARDS” (hereinafter “2026 KGMA”). Yesterday (the 7th), TREASURE received the “2026 Grand Song,” which is the grand prize, at the “2026 KGMA” held at Seoul’s Gocheok Sky Dome. At this awards ceremony, they won four awards in total, recording four crowns: the “2026 Grand Song,” as well as the main awards “Best Artist,” “Best Hip-Hop,” and “Trend of the Year - Group.” With the title track “IF I” from their 4th mini album “NEW WAV,” released in June, they achieved the result of four crowns and opened a second chapter of success in their own unique color. TREASURE said, “We sincerely thank ‘KGMA’ and TREASURE MAKER (the name of the fans) for giving us such a wonderful and valuable award. We ask for your continued interest, and we will continue to work hard from here on.” Prior to this, with “NEW WAV,” they achieved their first million-seller since debut and posted strong results, including ranking No. 1 in 13 regions on the iTunes chart and placing high on four major music charts in Korea and Japan. “IF I” took No. 1 on a music show, and its music video also surpassed 100 million views in their shortest time ever, drawing popularity. In particular, this album was produced by Yang Hyun-suk, the executive producer, and all the songs on the album were unified under hip-hop, making the achievement even more meaningful.
The 2026 Korea Grand Music Awards began in Seoul with ARTIST DAY, featuring red-carpet appearances, special stages, and major awards for acts including TREASURE, Young K, P1Harmony, MEOVV, RESCENE, and Novelbright. A surprise collaboration between Novelbright and Young K highlighted the night, and Young K closed the show as Grand Artist.
TREASURE released its new digital single “SHOCK” at 6 p.m. on the 2nd, along with the song and music video. The electronic hip-hop track blends trendy synth sounds, fast-paced development, and YG-style heavy beats with TREASURE’s dynamic melody. The lyrics and MV highlight the group’s identity and addictive appeal.
TREASURE is making a comeback with an even more intense hip-hop style. YG Entertainment released a teaser for the digital single “SHOCK,” showing electric-shock-like effects, smoke, and flying debris, along with a short audio clip repeating “SHOCK SHOCK.” The single will be released on November 2 at 6 p.m. YG producer Yang Hyun-suk said the song reflects TREASURE’s ongoing musical shift and centers on a strong hip-hop sound. After the well-received mini album “NEW WAV” in June, TREASURE’s active promotions are expected to continue into next year and beyond.
TREASURE will release the live DVD and Blu-ray “TREASURE THE STAGE 2026 NEW WAV : LIVE IN JAPAN” on November 11, 2026. It includes the full Tokyo Ariake Arena tour finale, plus special bonus footage such as best moments, game digests, and light-stick views. A live CD and a new digital single are also scheduled.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
CJ ENM announced the second performer lineup for the 2026 MAMA AWARDS, to be held at Kyocera Dome Osaka on November 20 and 21, 2026. Under the theme “A MUSIC INTERSTELLAR,” the event will feature record-breaking numbers of performers, special stages, and the first MAMA FAN FESTA. Visa returns as title sponsor.
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