
BABYMONSTER has released all individual visuals that melted into the world of the 2nd mini-album 'WE GO UP' track 'SUPA DUPA LUV,' raising fan expectations. YG ENTERTAINMENT posted '[WE GO UP]','SUPA DUPA LUV','VISUAL PHOTO' on their official blog on the 17th. Following Ahyeon, Laura, Luka, and Asa, the last individual teaser featuring the charming appearances of Parita and Chiquita has been unveiled. The atmosphere has drastically changed from the intense charisma shown through the title track 'WE GO UP' and the included track 'PSYCHO.' Parita showcases a mysterious charm with faint pink hair and light scarf styling, while Chiquita displays adorable energy with a dress featuring ruffled details and half-up hair styling. BABYMONSTER has captured the hearts of music fans with their diverse musical colors and ability to digest various concepts. As curiosity grows for the 'SUPA DUPA LUV' content set to be released at midnight on the 19th, attention is focused on what kind of charm they will show this time. 'SUPA DUPA LUV' is a song in the R&B hip-hop genre, harmonizing lyrical melodies over a minimal track, expressing feelings of love through intuitive lyrics. Fans are concentrating on BABYMONSTER's new charm, which attempts diverse concepts and showcases a wide range of emotional lines. BABYMONSTER is currently on a tour for the 'BABYMONSTER[LOVE MONSTER] ASIA FAN CONCERT 2025-26,' covering 6 cities and 12 performances. Additionally, their special stage video showcased at the recent '2025 MAMA AWARDS' has simultaneously recorded the top two overall view counts, maintaining popularity towards the end of the year.
Adidas Japan will release the Z.N.E. collection on March 5, 2026. This premium line combines fashion and sportswear, featuring new CLIMA365 material for comfort and functionality. The campaign includes pro soccer coach Tomoaki Makino and K-POP group BABYMONSTER. Key color is 'Dusty Petrol.'
YG ENTERTAINMENT has unveiled its 2026 roadmap, featuring BIGBANG's global tour for their 20th anniversary, new albums from BABYMONSTER and TREASURE, and plans for a new boy group. Yang Hyun-suk emphasizes the commitment to quality performances and ongoing music production as they celebrate 30 years in the industry.
Celebrating its 25th anniversary, SUMMER SONIC 2026 will feature BABYMONSTER for the third consecutive year. They first performed in 2024, captivating audiences with their debut mini-album. Their growth is evident as they prepare to showcase new music from their latest releases. The festival is set for August 14-16, 2026, in Tokyo and Osaka.
On the 23rd, BABYMONSTER arrived in Korea via Gimpo International Airport after finishing their schedule in Japan. ENHYPEN achieved a remarkable six awards at the 2nd D Awards, with a luxurious stage featuring performances from Stray Kids and RIIZE. Additionally, the Grammy-winning cover of 'Golden' by a Korean artist has gained renewed attention for its exceptional quality.
On the afternoon of the 21st, BABYMONSTER departed for Japan via Gimpo International Airport for their schedule. ENHYPEN achieved an impressive six awards at the 2nd D Awards, with a luxurious stage featuring winners from Stray Kids to RIIZE. Additionally, the Grammy-winning song 'Golden' has gained renewed attention for its outstanding cover by a Korean artist.
YG Entertainment, led by Yang Hyun-suk, is intensifying efforts to discover talent for the global K-POP market with the 2026 YG Special Audition. The audition features a unique approach, with Yang directly involved in the initial screening process. Applications are open until February 28, 2026, for individuals born between 2007 and 2015, regardless of gender or nationality.
At the 68th Grammy Awards, the song "Golden" from the Netflix film "KPOP Girls! Demon Hunters" won Best Song Written For Visual Media. The song, performed by the fictional girl group Huntr/x, achieved significant success, topping charts and garnering over a billion views on YouTube. It has inspired numerous K-POP artists to create cover versions, showcasing its global impact.
BABYMONSTER has unveiled a collaboration with Sanrio's popular character Kuromi, launching exclusive items like apparel and accessories. The collection features a unique design with a monster mark on Kuromi's cheek. Sales start on January 21 at the BABYMONSTER ONLINE SHOP and at pop-up stores in Fukuoka and Nagoya. Fans are excited for BABYMONSTER's continued success in 2026 following their record-breaking world tour and fan concerts.
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