K-POP idols are setting up personal labels or offices, extending the lifespan of groups and exploring new ways to continue activities.
February/12/2024 11:59
From BLACKPINK to EXO, idols are increasingly setting up their own labels or personal offices and starting new ventures with people they've worked with in the past. The lifespan of idol groups has increased, and new methods are emerging. Many groups are maintaining their teams even as members change affiliations, and some are setting up solo activities through personal offices while maintaining group contracts with their original agencies. Notably, K-POP idols such as BLACKPINK and EXO are drawing attention by establishing independent labels or personal offices, sparking interest in their future activities.
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