
The intense action performance of BABYMONSTER catches the eye as the music video for the title track "WE GO UP" from their 2nd mini-album surpasses 40 million views, and the behind-the-scenes filming is also attracting attention. This music video was produced with the concept of "female warriors" facing different "villains." Unlike conventional videos centered around choreography, it focused on action performances, leading the members to sweat through high-level training at an action school for high-quality cuts. Starting serious filming, BABYMONSTER immersed themselves in their roles with a professional demeanor. "Cyborg Sword Master" Asa overcame the weight of the sword and perfectly executed a high-difficulty wire scene, while "Assassin" Luka conquered her fear of heights to complete a charismatic two-story fall scene. "Fighter" Chiquita showcased powerful fighting scenes, and "Sniper" Ahyeon perfectly embodied the difficult long gun loading action. "Psychic" Parita completed the mountain wire scene without wavering even in bad weather, and "Barber" Ahyeon burned with passion, not missing any details until the last moment. The members continued to challenge themselves while finely adjusting their expressions and movements for the best results. Throughout the filming, BABYMONSTER brought a bright atmosphere to the set. Laura helped Asa with her makeup and took photos, creating a cheerful chemistry that made fans laugh. The members expressed, "The preparation process was very fun and it seems like it will be an unforgettable music video," and asked for a lot of interest in "WE GO UP." BABYMONSTER made their comeback with their 2nd mini-album "WE GO UP" on the 10th (11th in Japan). This album topped the iTunes Worldwide Album Chart, and the title track's music video reached the number one spot on YouTube's "Most Viewed Video in 24 Hours" and trending worldwide. According to YG, the music video for the title track "WE GO UP" surpassed 40 million views on YouTube within four days of its release. It took one day to reach 10 million views, but only 22 hours to hit 20 million and 19 hours for 30 million, finally surpassing 40 million views. At midnight today (14th), an EXCLUSIVE PERFORMANCE VIDEO featuring the choreography of the song was also released. With the increasing views of the music video, this new footage is expected to trigger another rise in popularity.
Adidas Japan will release the Z.N.E. collection on March 5, 2026. This premium line combines fashion and sportswear, featuring new CLIMA365 material for comfort and functionality. The campaign includes pro soccer coach Tomoaki Makino and K-POP group BABYMONSTER. Key color is 'Dusty Petrol.'
YG ENTERTAINMENT has unveiled its 2026 roadmap, featuring BIGBANG's global tour for their 20th anniversary, new albums from BABYMONSTER and TREASURE, and plans for a new boy group. Yang Hyun-suk emphasizes the commitment to quality performances and ongoing music production as they celebrate 30 years in the industry.
Celebrating its 25th anniversary, SUMMER SONIC 2026 will feature BABYMONSTER for the third consecutive year. They first performed in 2024, captivating audiences with their debut mini-album. Their growth is evident as they prepare to showcase new music from their latest releases. The festival is set for August 14-16, 2026, in Tokyo and Osaka.
On the 23rd, BABYMONSTER arrived in Korea via Gimpo International Airport after finishing their schedule in Japan. ENHYPEN achieved a remarkable six awards at the 2nd D Awards, with a luxurious stage featuring performances from Stray Kids and RIIZE. Additionally, the Grammy-winning cover of 'Golden' by a Korean artist has gained renewed attention for its exceptional quality.
On the afternoon of the 21st, BABYMONSTER departed for Japan via Gimpo International Airport for their schedule. ENHYPEN achieved an impressive six awards at the 2nd D Awards, with a luxurious stage featuring winners from Stray Kids to RIIZE. Additionally, the Grammy-winning song 'Golden' has gained renewed attention for its outstanding cover by a Korean artist.
YG Entertainment, led by Yang Hyun-suk, is intensifying efforts to discover talent for the global K-POP market with the 2026 YG Special Audition. The audition features a unique approach, with Yang directly involved in the initial screening process. Applications are open until February 28, 2026, for individuals born between 2007 and 2015, regardless of gender or nationality.
At the 68th Grammy Awards, the song "Golden" from the Netflix film "KPOP Girls! Demon Hunters" won Best Song Written For Visual Media. The song, performed by the fictional girl group Huntr/x, achieved significant success, topping charts and garnering over a billion views on YouTube. It has inspired numerous K-POP artists to create cover versions, showcasing its global impact.
BABYMONSTER has unveiled a collaboration with Sanrio's popular character Kuromi, launching exclusive items like apparel and accessories. The collection features a unique design with a monster mark on Kuromi's cheek. Sales start on January 21 at the BABYMONSTER ONLINE SHOP and at pop-up stores in Fukuoka and Nagoya. Fans are excited for BABYMONSTER's continued success in 2026 following their record-breaking world tour and fan concerts.
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