ITZY plans to heat up the music world with a powerful new song "BORN TO BE" and a world tour in 2024.

ITZY is planning to heat up the music world of the new year with a powerful new song. ITZY held a press conference to celebrate the release of their new album "BORN TO BE" at the Grand Ballroom of Conrad Seoul Hotel in Yeongdeungpo-gu, Seoul on the 8th, and talked about the album. Last year, ITZY released albums such as "KILL MY DOUBT," "CHECKMATE," and "CHESHIRE," and gained worldwide popularity. ITZY, who has gained worldwide popularity with albums such as "KILL MY DOUBT," "CHECKMATE," and "CHESHIRE," has returned to the new year with their first comeback work of 2024, "BORN TO BE." The members said, "The year 2024 has just begun, but we are happy to have a feeling that we can start off well. We will continue to show you a cooler side of us, so please look forward to it," and said, "It is an honor to be the protagonist to come back first, and we put our spirit into it because we want to show a good figure. We were able to prepare hard for each song and make a lot of wonderful music videos, and we were able to show you a special solo music video." In 2024, the year of the dragon, Yedji, the year girl, said, "I am planning a second world tour while preparing for this activity. I hope the tour will be successful." The album "BORN TO BE" by ITZY is filled with a magnificent message, "Go as you like in the vast world in front of you." It conveys a challenging meaning to express oneself more freely and to exceed one's limits. Yedji explained, "In this album, I tried various genres of songs and styles. It was an effort to exceed our own limits by participating in songwriting and composition. I think it will be a very meaningful album for us." The title track "UNTOUCHABLE" is a dance pop genre song that harmonizes mid-tempo EDM and powerful guitar sounds, with lyrics that contain the message, "Let's face the many conflicts and difficulties in the world around us together." Kiel Tutin, a world-renowned choreographer, and Song Hee, a dancer from the winning team TURNS of Mnet's "STREET DANCE GIRLS FIGHTER" broadcast in Korea in 2022, will be in charge of the choreography, appealing to the "performance queen" representing K-POP. Yuna said, "I really liked the title track when I heard it. No matter how difficult it is, I think it contains a message that I will solve it with all my might and overcome it, which has become a great strength for me. It was comforting, and thanks to that, I'm really looking forward to this comeback. I think it's a song that has been optimized to show the dignified appearance of ITZY." Yedji said, "While preparing for the mega crew, we completed the choreography in four days and shot the music video. We shot for nearly 7-8 hours on the first day. We shot it really hard with the feeling of doing our best. I could see the venom in the members' eyes. I think you can feel that kind of energy." Yedji added, "I think you can feel the kind of energy that has made the scale larger and the energy much larger, and that kind of synergy is well expressed." Also, ITZY participated in the songwriting and composition of each solo song, which they performed for the first time after their debut, and demonstrated their musical abilities. Ryujin commented, "In this work, I felt that it was difficult to fill a song with one's own voice. I respected and thought it was cool of other seniors. I would be grateful if a nice opportunity came in the future, but for now, I want to show a cool figure as a group." Since September last year, member Lia has been on hiatus for health reasons. The members said, "Lia is really supporting this album a lot and said she will watch over us with all her might. We thought we would do our best for this activity so that we could be together in a better way when Lia comes back." ITZY, who has gained the nickname of a powerful girl group with powerful performances. In response, Cheryong said, "I am very honored and grateful for the expression 'powerful group.' Because of the gratitude and pressure for that expression, there seems to be a part that can work harder. I want to show a more grown-up and new appearance in this album." Regarding the interest of global fans, she also expressed her gratitude, saying, "I think the biggest reason is that you appreciate our passion and stage energy and love us. I am grateful that you understand our efforts in various contents." Finally, ITZY said that their goal for this album is to "satisfy the longing for powerful performances. I would be happy if this song is loved even more."