
TWICE has partially previewed their sound source and showed confidence. Above all, they launched pop-up stores in Seoul and Los Angeles simultaneously with the release of their new song, painting a big picture as a global group. TWICE will release their 14th mini-album 'STRATEGY' and the title track 'Strategy (feat. Megan Thee Stallion)' on December 6. Following the news from JYP Entertainment about an offline premiere event to celebrate the new album's release at midnight today (18th), they surprised fans with content that included part of the sound source of the title track 'Strategy (feat. Megan Thee Stallion)' in the afternoon. The visuals reminiscent of a high-teen magazine featured teaser images of the nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, with striking lyrics, 'Hey boy Imma getcha Imma getcha real good and I betcha Hey boy once I getcha you'll be oh so glad that I metcha.' The powerful energy from the American rapper Megan Thee Stallion, who participated in the featuring, heightens expectations for the new song. They are promising rich promotions to celebrate their comeback. On the 21st (local time), they will be the first K-POP artist to appear on 'Amazon Music Live,' and from November 23 to 24, they will open a pop-up store 'TWICE “STRATEGY” POP-UP' at COMPLEX in Los Angeles, and from December 4 to 12, at EPIC SEOUL on the 5th floor of THE HYUNDAI SEOUL in Yeongdeungpo, Seoul, to commemorate the new album's release. On December 4 at 8 PM, just two days before their comeback, they will hold the 'TWICE 14TH MINI ALBUM “STRATEGY” PREMIERE EVENT' at the Grand Auditorium of Konkuk University's New Millennium Hall in Gwangjin District, Seoul, to meet fans. This event will be streamed on TWICE's official YouTube channel at 8 PM on the comeback day, December 6. The new mini-album 'STRATEGY' and the title track 'Strategy (feat. Megan Thee Stallion)' will be released at 2 PM on December 6 (midnight Eastern Time).
BTS, Im Young-woong, and IVE ranked as the top three in December's singer brand reputation. The analysis showed a 15.89% decrease in big data compared to November. BTS maintained the top spot, while Im Young-woong and IVE followed. The study analyzed consumer behavior and brand communication values.
The results of the Kstyle AWARDS 2025, co-hosted by IDOL CHAMP and Kstyle, have been announced. Voting took place from December 10 to 24, 2025, with winners in five categories. Notably, XngHan & Xoul and Sakurazaka46 won in the NEXT STAR and GLOBAL RISING STAR categories, respectively, reflecting global fan engagement.
On the afternoon of the 23rd, the red carpet event for the 29th Spring History Film Festival took place in Gangnam, Seoul, attended by TWICE's Dahyun, Girls' Generation's Yoona, and others. Dahyun expressed gratitude for her members' support during her drama debut with 'Love Me,' while Yoona unveiled the MV for her new song 'Wish to Wish,' perfect for the year-end atmosphere.
"Love Me" portrays a family's journey through grief after the death of their mother, highlighting their individual struggles and unexpected romantic connections. The show captures the irony of life, where deep sorrow does not halt life's progress, and features strong performances that resonate with viewers. It airs Fridays on JTBC and is available on U-NEXT in Japan.
On the afternoon of the 20th, TWICE's Nayeon returned to Korea via Incheon International Airport after completing her overseas schedule. Additionally, her nail brand 'FINGER SUIT' will release a holiday collection on November 24. Nayeon also attended an event for the cosmetics brand 'fwee' (video available).
Dahyun of TWICE has made her acting debut in the new drama "Love Me," where she plays the role of Chi Hae-eun. She expressed her happiness about participating in a good project alongside talented seniors and shared how her TWICE members supported her throughout the filming process. The drama, which portrays a family's journey through various forms of love, will premiere on JTBC on the 19th at 8:50 PM.
On the afternoon of the 18th, a press conference for the new drama 'Love Me' took place at The Link Seoul Hotel in Guro, Seoul. The event featured stars like So Hyun-jin, Chang Ryul, and TWICE's Dahyun. The drama depicts an ordinary family's journey through various forms of love, presenting a heartwarming human love story.
TWICE's Jihyo will serve as the muse for milktouch, a Korean cosmetics brand, celebrating the launch of new konjac jelly tints with a pop-up store at @cosme OSAKA from December 17 to 25, 2025. The event will include various activities such as sticker and keyring giveaways. The new jelly tints are priced at 1,760 yen and come in six colors.
TWICE's agency, JYP Entertainment, has reported incidents of privacy invasion by fans, including unauthorized filming and excessive contact during personal schedules. They emphasize the psychological stress this causes artists and urge fans to respect their privacy, especially during non-official activities. The agency warns that continued violations may lead to protective measures for the artists.
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