
TWICE has partially previewed their sound source and showed confidence. Above all, they launched pop-up stores in Seoul and Los Angeles simultaneously with the release of their new song, painting a big picture as a global group. TWICE will release their 14th mini-album 'STRATEGY' and the title track 'Strategy (feat. Megan Thee Stallion)' on December 6. Following the news from JYP Entertainment about an offline premiere event to celebrate the new album's release at midnight today (18th), they surprised fans with content that included part of the sound source of the title track 'Strategy (feat. Megan Thee Stallion)' in the afternoon. The visuals reminiscent of a high-teen magazine featured teaser images of the nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, with striking lyrics, 'Hey boy Imma getcha Imma getcha real good and I betcha Hey boy once I getcha you'll be oh so glad that I metcha.' The powerful energy from the American rapper Megan Thee Stallion, who participated in the featuring, heightens expectations for the new song. They are promising rich promotions to celebrate their comeback. On the 21st (local time), they will be the first K-POP artist to appear on 'Amazon Music Live,' and from November 23 to 24, they will open a pop-up store 'TWICE “STRATEGY” POP-UP' at COMPLEX in Los Angeles, and from December 4 to 12, at EPIC SEOUL on the 5th floor of THE HYUNDAI SEOUL in Yeongdeungpo, Seoul, to commemorate the new album's release. On December 4 at 8 PM, just two days before their comeback, they will hold the 'TWICE 14TH MINI ALBUM “STRATEGY” PREMIERE EVENT' at the Grand Auditorium of Konkuk University's New Millennium Hall in Gwangjin District, Seoul, to meet fans. This event will be streamed on TWICE's official YouTube channel at 8 PM on the comeback day, December 6. The new mini-album 'STRATEGY' and the title track 'Strategy (feat. Megan Thee Stallion)' will be released at 2 PM on December 6 (midnight Eastern Time).
TWICE members Jihyo and Momo performed a lively dance in the snow, showcasing their bold outfits. The video, released on TWICE's official SNS, features Momo in a stylish outfit that accentuates her waist, while Jihyo dances confidently in a tank top despite the cold. Previously, TWICE appeared on NBC's 'The Tonight Show Starring Jimmy Fallon' and received positive feedback for their performance of 'Strategy.'
Mina of TWICE has announced she will not participate in the Philadelphia concert due to health reasons. JYP Entertainment stated that despite her strong desire to perform and meet fans, careful consideration led to the decision for her to rest and recover. They emphasized the importance of her health and apologized to fans for the disappointment.
Global makeup brand TFIT has appointed TWICE's Mina as the official ambassador for the Korean and Japanese markets in 2026. The brand aims to strengthen its image and presence through Mina's sophisticated visuals and expressive capabilities, aligning with TFIT's concept of 'cool and sensitive makeup.' Mina will participate in various marketing initiatives, including campaigns and visual content, to expand consumer engagement and consistently communicate the brand message. TFIT plans to enhance its marketing strategies and identity as a base makeup specialist, with potential future expansion into the broader Asian market.
RIM, a fashion eyewear brand by JINS, has appointed TWICE's Japanese members Mina, Sana, and Momo, known as MISAMO, as brand ambassadors. Starting February 24, a promotional campaign featuring a concept film titled 'RIM loves MISAMO' will be launched, showcasing the trio's stylish eyewear transformations. The campaign includes special offers for customers purchasing featured products.
TWICE's music video for 'Dance The Night Away' has surpassed 400 million views on YouTube, making it their 12th video to reach this milestone. Released in July 2018, the upbeat summer anthem has been celebrated by fans and the group, who shared the news on social media. Recently, TWICE has been achieving significant milestones on YouTube, including their 5th mini-album's title track 'What is Love?' surpassing 900 million views.
TWICE's Tzuyu addressed a negative comment about her appearance on a paid fan communication platform, responding coolly and thanking the user. Fans reacted positively to her response, highlighting the absurdity of the comment. TWICE is currently on their sixth world tour, engaging with fans globally, including upcoming performances in major cities.
Dahyun of TWICE is featured on the cover of MAPS JAPAN No.8, celebrating the magazine's 20th anniversary. The issue includes a 10-page fashion portrait showcasing her in avant-garde styles by Comme des Garçons. Dahyun expresses her joy in celebrating this milestone and shares a special message with readers. The issue also features a special photo story and interview with comedian Soshina and a fashion portrait of actress Minami Sara.
TWICE's music video for 'What is Love?' has achieved over 900 million views on YouTube, making it their first video to reach this milestone. The song, produced by J.Y. Park, features bright melodies and lyrics about young love. TWICE continues to dominate with 25 music videos exceeding 100 million views and is currently on their largest world tour, 'THIS IS FOR.'
SK-II has launched a limited edition Sakura-themed Facial Treatment Essence and celebrated with an event featuring TWICE's Mina. Mina shared her love for the essence, calling it an essential companion. A nationwide pop-up event, 'SK-II OHADA-MI,' will start on March 7, offering product testing and a chance to win exclusive Sakura kits.
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