TWICE's Nayeon features in VIVAIA's Spring 2026 campaign, showcasing comfort and style in New York with new footwear designs.
March/24/2026 12:57
Global star Nayeon from TWICE appears in VIVAIA's Spring 2026 campaign 'Feel the Comfort'. This campaign marks a significant project as it is the first time VIVAIA has employed a celebrity for a brand campaign. Against the dynamic energy of New York, Nayeon walks gracefully through modern urban streets, exuding a confident stage presence and sophisticated personal style. She radiates a modest yet impressive presence, fully expressing her natural charm. In this campaign, Nayeon wears the new satin material 'Jogger Sneakerina' and the iconic 'Margot Mary Jane'. The silhouette combines softness and structural form, as well as femininity and functionality, making it very attractive. The lightweight design and excellent cushioning insoles support her every step, suggesting new possibilities for flat shoes while keeping pace with the rhythm of the city. Each frame captures her movements and reality, elevating casual moments into confident style. When asked, 'What does comfort mean to you?', Nayeon responded, 'It is when I can be my true self.' Her words symbolize the campaign's message of confidence, being oneself, and the moments where comfort naturally overlaps. The setting is Manhattan. The 'Feel the Comfort' campaign video depicts Nayeon preparing herself and stepping into the rhythm of New York. This video also features a special version of the 'VIVAIA Sneakerina Music Box' with shoelaces and collaboration charms, allowing for customization of shoes to express one's true self. Supported by VIVAIA's unique comfort and sophisticated flat shoes, she walks lightly through the city. Through her appearance, the campaign conveys that 'Feel the Comfort' refers not only to the comfort of shoes but also to being confidently oneself in any moment. ◆ Nayeon Interview - What was your impression when you first wore these shoes? Nayeon: I felt they were very comfortable and surprisingly light. - When do you feel the most 'comfortable'? Nayeon: When I take a shower and lie down in bed. - What does 'comfort' mean to you? Nayeon: Being able to be my true self. - What is the most important point in fashion for you? Nayeon: While being trendy is important, comfort is always a prerequisite. - What do you recommend today? Nayeon: I choose the 'Margot Mary Jane' I am wearing now. I love its simplicity and comfort, especially the soft and cushioned insole. ■ Product Information 'Jogger Sneakerina' Selling Price: ¥21,900 The popular satin material Sneakerina has been updated with a bubble outsole for longer walking support. It uses eco-friendly satin fabric and features a triple-layer sole with a foldable design. You can customize it with VIVAIA's signature shoe charms and interchangeable shoelaces. Additionally, it is easy-care and machine washable. 'Margot Mary Jane' Selling Price: ¥20,900 VIVAIA's iconic square-toe flat has been co-created with French artist Léa Morichon. It features her hand-painted floral art under sheer mesh, merging delicate art with daily wear. It uses a lightweight and breathable mesh upper and VIVAIA's unique comfortable insole. 'Hybrid Mary Jane' Selling Price: ¥20,900 Made with breathable mesh material, it offers a soft and flexible fit for all-day comfort in any season. The supportive bubble sole adds a retro accent while firmly supporting daily movements. It is lightweight and versatile, allowing for personal style expression with the included charms. 'Margot Mary Jane 3.0' Selling Price: ¥18,900 It combines a beautifully sculpted square toe with a roomy toe design while maintaining a refined silhouette. Upgraded with triple-layer forefoot cushioning and resilient EVA support, it provides enhanced arch support for all-day comfort. *VIVAIA's Spring 2026 collection is now available at VIVAIA.jp and select stores (check the website for details). 【Store Information】 *Please check the website for actual sales status at stores. ○ Harakado Store Address: 150-0001 Tokyo, Shibuya-ku, Jingumae 6-31-21, Tokyu Plaza Harajuku 'Harakado' 2F ○ Shinjuku Marui Main Store Address: 160-0022 Tokyo, Shinjuku-ku, Shinjuku 3-30-13, Shinjuku Marui Main Store 2F ○ Futako Tamagawa Store Address: 158-0094 Setagaya-ku, Tamagawa 1-14-1, Futako Tamagawa Rise Shopping Center Terrace Market Futako Tamagawa Tsutaya Electric 2F ○ Grand Green Osaka Store Address: 530-0011 Osaka City, Kita-ku, Daifukucho 5-54, Grand Green Osaka Shop & Restaurant South Building 2F ■ Related Links VIVAIA JAPAN Official Instagram
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