
In "Knowing Bros," BABYMONSTER's Ah Yeon gained attention as the "female version of Kim Jong Kook." On the 13th, BABYMONSTER appeared as guests on the JTBC variety show "Knowing Bros" in Korea. They challenged their first variety show and went on a spring camp with the regular cast. Among the regular cast gathered at the base camp, BABYMONSTER trapped in the "Monster Ball" appeared. They hid their identities, but BUZZ's Min Kyung Hoon first found his partner Luca, who revealed herself. Then, Farita with Lee Jin Ho, So Jang Hoon with Laura, Super Junior's Heechul with Rami, Kim Yong Chul with Asa, Lee Sang Min with Ah Yeon, and Lee Soo Geun with Chikita became partners. BABYMONSTER's debut song "SHEESH" music video surpassed 100 million views on YouTube in the shortest time, attracting attention. Laura expressed joy, saying, "I didn't expect it to go so well." Chikita actually revealed the Taekwondo black belt she acquired in Thailand and even showed herself breaking a board with a kick. She effortlessly broke a board higher than her height, impressing the cast. Ah Yeon gained attention as the "female version of Kim Jong Kook." She said, "I did 800 sit-ups every day. However, I reduced it because fans were worried." She then demonstrated her sit-up exercise, surprising everyone.
BABYMONSTER released the first concept stills for its digital single “DESERVE,” heightening worldwide excitement. The images hint at a cinematic music video, new acting challenges, and a different musical transformation from “SUGAR HONEY ICE TEA.” The song, described as a slow ballad with powerful energy, will stream on October 23 at 1 p.m., with a new album planned for early next year and a second world tour underway.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
On the afternoon of the 16th, BABYMONSTER left for Indonesia via Incheon International Airport for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta. The article is based on local media coverage, and the photos may vary. It also mentions YG’s 30th anniversary pop-up store in Shibuya and BABYMONSTER’s new song "DESERVE," set for release on October 23.
The 2026 MAMA AWARDS revealed its first performance lineup for the two-day event at Kyocera Dome Osaka on November 20 and 21. Twelve acts were announced, including RESCENE, ALPHA DRIVE ONE, BABYMONSTER, ENHYPEN, ILLIT, INI, NCT WISH, CORTIS, KiiiKiii, LE SSERAFIM, NAYEON, and ZEROBASEONE. The announcement also renewed attention on a promise between RESCENE’s Wonni and comedian Lee Sung-min, made after they worked together on a web variety show.
On the afternoon of the 28th, BABYMONSTER’s Ruka arrived in Korea via Gimpo International Airport after completing her schedule in Japan. Related reports note that Ruka and Asa became ambassadors for SNIDEL, and BABYMONSTER drew 90,000 fans at Kyocera Dome Osaka, with some members in tears.
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