
BABYMONSTER, having tightly grasped musical completeness, drew praise from Billboard with their first full album after debut, 'DRIP'. On the 1st (local time), the American music media Billboard praised, saying, 'BABYMONSTER's first full album, full of charming songs, beautifully decorated this year. These songs are the driving force behind the expansion of K-POP's global influence, transcending genre and language barriers,' and greatly featured their comeback this time. Billboard also highly evaluated the members' musical abilities and potential, describing them as 'the most promising K-POP newcomers of 2024'. They expressed surprise at all seven members challenging rap in 'CLIK CLAK' and highlighted the extraordinary creativity shown by Luka and Asa through the lyrics of 'Woke Up In Tokyo'. They also discussed BABYMONSTER's overwhelming influence and popularity on YouTube, looking forward to their future achievements. The music video for 'DRIP', released on November 1, ranked first for 'most viewed video within 24 hours', currently at 17 million views, while the pre-released double title track 'CLIK CLAK' has exceeded 26.23 million views. Riding this momentum, they released the performance video for 'CLIK CLAK' for the first time today (3rd) at 1 PM, further igniting interest. With global choreographers RIEHATA and KINJAZ enhancing their completeness, and YG's unique production system optimized for artists in operation, they are gathering significant attention. BABYMONSTER will continue detailed activities with double title tracks 'DRIP' and 'CLIK CLAK', and follow-up song 'Love In My Heart'. They will engage with fans across various platforms such as music shows, radio, variety shows, and YouTube. Starting next year, they have their first world tour after debut on the horizon.
The 2025 MAMA AWARDS commenced with a tribute to the victims of a recent Hong Kong fire, emphasizing a somber atmosphere. Hosted by Park Bo-gum, the event included heartfelt speeches and performances, with artists wearing black and mourning ribbons. ENHYPEN won multiple awards, including Fan's Choice of the Year, while BLACKPINK's Rosé and Bruno Mars received Song of the Year for 'APT.'
Yang Hyun-suk, YG Entertainment's chief producer, will attend the 2025 MAMA Awards after an 11-year hiatus, enhancing the event's prestige. His return is linked to supporting TREASURE and BABYMONSTER, who will perform at the ceremony. However, the event's future is uncertain due to a recent fire in Hong Kong.
The YouTube channel "THE FIRST TAKE" announced the premiere of BABYMONSTER's performance of their new song "WE GO UP" on November 26. This powerful track features strong brass sounds and intense drum beats, reflecting the group's aspirations. The performance follows their successful collaboration and is part of their ongoing Japan fan concert tour.
The 2025 MAMA AWARDS will showcase a collaboration with Netflix's KPOP Girls! featuring performances by K-POP groups like BABYMONSTER and BOYNEXTDOOR. The event promises to unite K-POP fans globally with original performances that blend animation and reality, taking place on November 28-29 in Hong Kong.
On the afternoon of the 24th, BABYMONSTER returned to Korea through Incheon International Airport after their first fan concert in Japan, titled 'BABYMONSTER “LOVE MONSTERS” JAPAN FAN CONCERT 2025.' Local media covered the event, and there will be exclusive live coverage of the concert on TBS Channel 1 on December 3.
On December 3, 2025, BABYMONSTER will hold their first Japan fan concert, 'LOVE MONSTERS,' live on TBS Channel 1. The concert will showcase their latest song 'WE GO UP' and the world premiere of 'PSYCHO,' along with a powerful live band performance. RUKA expresses excitement for meeting fans and sharing their music.
BABYMONSTER's 'PSYCHO' MV is gaining popularity, and YG ENTERTAINMENT released a making film showcasing the cinematic direction and the group's strong performances. The members displayed impressive expressions and teamwork, captivating staff and fans alike. The MV has topped YouTube trends after its release alongside their 2nd mini-album 'WE GO UP'.
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