
BABYMONSTER, having tightly grasped musical completeness, drew praise from Billboard with their first full album after debut, 'DRIP'. On the 1st (local time), the American music media Billboard praised, saying, 'BABYMONSTER's first full album, full of charming songs, beautifully decorated this year. These songs are the driving force behind the expansion of K-POP's global influence, transcending genre and language barriers,' and greatly featured their comeback this time. Billboard also highly evaluated the members' musical abilities and potential, describing them as 'the most promising K-POP newcomers of 2024'. They expressed surprise at all seven members challenging rap in 'CLIK CLAK' and highlighted the extraordinary creativity shown by Luka and Asa through the lyrics of 'Woke Up In Tokyo'. They also discussed BABYMONSTER's overwhelming influence and popularity on YouTube, looking forward to their future achievements. The music video for 'DRIP', released on November 1, ranked first for 'most viewed video within 24 hours', currently at 17 million views, while the pre-released double title track 'CLIK CLAK' has exceeded 26.23 million views. Riding this momentum, they released the performance video for 'CLIK CLAK' for the first time today (3rd) at 1 PM, further igniting interest. With global choreographers RIEHATA and KINJAZ enhancing their completeness, and YG's unique production system optimized for artists in operation, they are gathering significant attention. BABYMONSTER will continue detailed activities with double title tracks 'DRIP' and 'CLIK CLAK', and follow-up song 'Love In My Heart'. They will engage with fans across various platforms such as music shows, radio, variety shows, and YouTube. Starting next year, they have their first world tour after debut on the horizon.
BABYMONSTER released the first concept stills for its digital single “DESERVE,” heightening worldwide excitement. The images hint at a cinematic music video, new acting challenges, and a different musical transformation from “SUGAR HONEY ICE TEA.” The song, described as a slow ballad with powerful energy, will stream on October 23 at 1 p.m., with a new album planned for early next year and a second world tour underway.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
On the afternoon of the 16th, BABYMONSTER left for Indonesia via Incheon International Airport for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta. The article is based on local media coverage, and the photos may vary. It also mentions YG’s 30th anniversary pop-up store in Shibuya and BABYMONSTER’s new song "DESERVE," set for release on October 23.
The 2026 MAMA AWARDS revealed its first performance lineup for the two-day event at Kyocera Dome Osaka on November 20 and 21. Twelve acts were announced, including RESCENE, ALPHA DRIVE ONE, BABYMONSTER, ENHYPEN, ILLIT, INI, NCT WISH, CORTIS, KiiiKiii, LE SSERAFIM, NAYEON, and ZEROBASEONE. The announcement also renewed attention on a promise between RESCENE’s Wonni and comedian Lee Sung-min, made after they worked together on a web variety show.
On the afternoon of the 28th, BABYMONSTER’s Ruka arrived in Korea via Gimpo International Airport after completing her schedule in Japan. Related reports note that Ruka and Asa became ambassadors for SNIDEL, and BABYMONSTER drew 90,000 fans at Kyocera Dome Osaka, with some members in tears.
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