Heeseung from ENHYPEN is the new ambassador for Qrsessed, a Korean color contact lens brand, with new colors launching on November 21.
November/18/2025 13:24
Heeseung of ENHYPEN has been appointed as the new ambassador for the Korean color contact lens brand 'Qrsessed'. Along with this, three new colors of 1DAY will be released starting November 21 (Friday). To commemorate the ambassador appointment and new color release, a campaign will be held starting on the same day, exclusively on Qoo10. The Korean color contact lens brand 'Qrsessed' symbolizes a new era that breaks gender boundaries in beauty, being the first in the industry to appoint a male K-POP artist as a solo brand ambassador (as of November 2025, according to our research). Heeseung's gaze on stage is more eloquent than words, possessing the power to capture the hearts of viewers instantly. This 'power to speak with the eyes' resonates with Qrsessed's philosophy of 'conveying feelings through the eyes, not words'. It shines for everyone who sparkles with their 'true self', free from the confines of 'masculinity' and 'femininity'. The ability to convey emotions and beauty directly, transcending words, is what Qrsessed believes in as 'eye expression'. A straightforward gaze, quiet strength, and overwhelming presence that attracts viewers. The will reflected in his eyes embodies the world that Qrsessed envisions. What Qrsessed wants to convey through his gaze is the message that 'beauty is not for others to see, but for oneself to believe in and continue to refine'. Their encounter is bound by a shared belief in 'the coexistence of strength and delicacy in the gaze'. Together, they will depict the world reflected in those eyes. When he stands in front of the camera, it is not the light that illuminates him, but he who changes the meaning of light. In that moment, a 'silent message' spoken by the eyes is born. In a fleeting glance, hundreds of hours of effort and thought reside. This visual is precisely why Qrsessed chose Heeseung. It is not to meet someone’s expectations, but for someone who looks at the world through their own sensibility. Please pay attention to the story that resides in that gaze. ■ Product Information 'ANW One-Day UV / ANW One-Day Eve' Manufacturer's suggested retail price: 1 box of 10 pieces 1,760 yen (tax included) Approval number: 22900BZX00217A20/22700BZX00143A02 Usage period: 1 day Handling degrees: -0.00, -0.75 to -5.00, -5.50 to -8.00 DIA: 14.2mm BC: 8.6mm Water content: 38.0% / 38.5% Sales company: ANW Co., Ltd. *Available at Don Quijote nationwide (excluding some stores). The new colors are scheduled to be released sequentially starting December 1 (Monday). ■ Related Links 'Qrsessed' Official Site 'Qrsessed' Japan Official Instagram
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