Heeseung from ENHYPEN is the new ambassador for Qrsessed, a Korean color contact lens brand, with new colors launching on November 21.
November/18/2025 13:24
Heeseung of ENHYPEN has been appointed as the new ambassador for the Korean color contact lens brand 'Qrsessed'. Along with this, three new colors of 1DAY will be released starting November 21 (Friday). To commemorate the ambassador appointment and new color release, a campaign will be held starting on the same day, exclusively on Qoo10. The Korean color contact lens brand 'Qrsessed' symbolizes a new era that breaks gender boundaries in beauty, being the first in the industry to appoint a male K-POP artist as a solo brand ambassador (as of November 2025, according to our research). Heeseung's gaze on stage is more eloquent than words, possessing the power to capture the hearts of viewers instantly. This 'power to speak with the eyes' resonates with Qrsessed's philosophy of 'conveying feelings through the eyes, not words'. It shines for everyone who sparkles with their 'true self', free from the confines of 'masculinity' and 'femininity'. The ability to convey emotions and beauty directly, transcending words, is what Qrsessed believes in as 'eye expression'. A straightforward gaze, quiet strength, and overwhelming presence that attracts viewers. The will reflected in his eyes embodies the world that Qrsessed envisions. What Qrsessed wants to convey through his gaze is the message that 'beauty is not for others to see, but for oneself to believe in and continue to refine'. Their encounter is bound by a shared belief in 'the coexistence of strength and delicacy in the gaze'. Together, they will depict the world reflected in those eyes. When he stands in front of the camera, it is not the light that illuminates him, but he who changes the meaning of light. In that moment, a 'silent message' spoken by the eyes is born. In a fleeting glance, hundreds of hours of effort and thought reside. This visual is precisely why Qrsessed chose Heeseung. It is not to meet someone’s expectations, but for someone who looks at the world through their own sensibility. Please pay attention to the story that resides in that gaze. ■ Product Information 'ANW One-Day UV / ANW One-Day Eve' Manufacturer's suggested retail price: 1 box of 10 pieces 1,760 yen (tax included) Approval number: 22900BZX00217A20/22700BZX00143A02 Usage period: 1 day Handling degrees: -0.00, -0.75 to -5.00, -5.50 to -8.00 DIA: 14.2mm BC: 8.6mm Water content: 38.0% / 38.5% Sales company: ANW Co., Ltd. *Available at Don Quijote nationwide (excluding some stores). The new colors are scheduled to be released sequentially starting December 1 (Monday). ■ Related Links 'Qrsessed' Official Site 'Qrsessed' Japan Official Instagram
Related Articles
The 2025 SBS歌謡大典 will be hosted by Young K, Yujin, and Jaemin, showcasing a mix of K-POP genres. The event, themed 'Golden Loop', will reflect on K-POP's journey in 2025 and feature a stellar lineup including Stray Kids and ENHYPEN. It takes place on December 25.
The KANSAI Collection 2026 Spring/Summer will take place on April 5, 2026, celebrating its 30th anniversary. Notable performers include YUMEKI, MON7A, and various popular models and influencers. The event promises exciting performances and collaborations, with tickets available soon.
On November 21, 2025, TBS will broadcast a special program celebrating ENHYPEN's 5th anniversary, showcasing their growth since debut and exclusive interviews. Additionally, a special edition of their concert will air on November 29, featuring behind-the-scenes footage and fan interactions.
To celebrate its 20th anniversary, ZOZOTOWN launches 'ZOZOTOWN with HYBE MUSIC GROUP,' offering exclusive items inspired by artists from HYBE. The collaboration features TOMORROW X TOGETHER, &TEAM, BOYNEXTDOOR, TWS, and ENHYPEN, with sales starting on November 25, 2025.
The 'EN-CHANTED BITE' afternoon tea, inspired by ENHYPEN's vampire concept, has launched at Marriott hotels in Japan. Enjoy a luxurious experience with visually stunning treats and savory dishes, crafted by talented pastry chefs. Reservations are recommended for this unique event!
ENHYPEN covers Justin Bieber's 'Mistletoe' in a new Christmas playlist alongside artists like Khalid and UMI, offering modern takes on classic carols. The playlist features immersive spatial audio and includes covers of songs like 'Last Christmas' and 'Silent Night', showcasing innovative arrangements for the holiday season.
On November 12, ENHYPEN's 4th single '宵 -YOI-' surpassed 750,000 shipments, earning them their first triple platinum certification in Japan. The group has previously achieved multiple gold and platinum certifications, showcasing their growing popularity. ENHYPEN recently completed a large-scale world tour, solidifying their status as a leading act in the industry.
The 2025 MAMA AWARDS will take place in Hong Kong with an impressive lineup and hosts Park Bo-gum and Kim Hyesoo. The event, themed 'UH-HEUNG', aims to celebrate K-POP's global influence with special performances and presenters from various fields, including Michelle Yeoh.
HYBE announces record Q3 sales of 7.27 trillion won, a 37.8% increase from last year, supported by successful world tours. Total sales for the year approach 20 trillion won. Despite a dip in music sales, merchandise and licensing grew significantly, showcasing HYBE's strong market position and growth strategy.
The second lineup for the 2025 SBS Song Festival has been revealed, featuring 12 K-POP groups including NCT DREAM and ITZY. Scheduled for December 25 at Incheon’s Inspire Arena, the festival promises a dazzling Christmas celebration with performances from top global artists. The event will be streamed exclusively on Lemino in Japan.
