NCT's Jaemin attended a press event in Japan as the new Lee brand ambassador, showcasing his style and expressing gratitude to fans.
February/18/2026 19:04
NCT Jaemin descends to Japan! Today (18th), he attended the 'Lee APAC' brand ambassador appointment announcement event held at a certain location in Tokyo, promoting the brand's charm. [20 photos] NCT Jaemin, the press conference was all in Japanese! With a charming smile and cute poses, he appeared in a light indigo blue denim set-up, ahead of spring. 'Hello everyone. I am Jaemin from NCT DREAM,' he greeted in Japanese, expressing gratitude, 'I am really happy to be invited to such a wonderful event today. And I am truly delighted to celebrate Lee's 101st anniversary with everyone. Thank you very much.' When asked about the key points of his outfit, Jaemin explained, 'The '101Z Riders' I wore today have a strong presence, so I decided to keep it simple without adding other items.' He recommended it, saying, 'Since denim has a long history, I think it can be loved for a long time.' Regarding his feelings about becoming an ambassador, he said, 'I have loved jeans since I was a child, and I think it's great that I can style them in my way. I am really happy to be chosen as the ambassador for Lee, which I love.' He smiled as he spoke. When asked by the MC, 'What do you cherish?', he commented, 'What I cherish is, after all, myself.' He continued, 'The most important thing for me is to not forget my own self... I believe there is unchanging value in continuing something for a long time, and I want to cherish my own style over time, like 'Lee'.' Towards the end of the talk, Jaemin expressed his enthusiasm as an ambassador, saying, 'I want to show my story with Lee, and I hope to continue creating a style with my own individuality together with Lee.' He also shared a warm message to fans, saying, 'Thank you very much, our princesses and princes. And please do your best. I support you! Thank you.' Additionally, the event featured a surprise flower presentation from Shuichi Tawara, the president of 'Lee Japan', who also wore a matching set-up. Jaemin, seeing the president dressed similarly, innocently smiled and said, 'It's a matching look!' and even taught a heart pose, creating heartwarming scenes. During the photo time, he responded to the press's requests with a smile, fully enjoying the moment. He showcased various poses, including heart poses and the familiar 'Q pose' among NCT fans, energizing the venue throughout. Jaemin, who brought diverse charm to his first visit to Japan as an ambassador, is currently preparing for the release of the first mini-album 'BOTH SIDES' with NCT unit Jeno & Jaemin. Various content such as concept films and teaser images are being released ahead of the release on the 23rd, drawing attention to the new charm he will showcase with the unit.
Related Articles
On the afternoon of the 9th, WOOYOUNG from ATEEZ threw the first pitch at the WBC match between Korea and Australia at Tokyo Dome. He drew attention by smoothing the mound after pitching. Previously, Wendy from Red Velvet and Johnny from NCT also threw the first pitches at earlier matches, creating buzz around the event.
Daisuke Sakuma from Snow Man and Yuta from NCT shared messages for Korean fans before the release of their film 'Specials'. They expressed excitement about the unique blend of action and dance in the movie, with Sakuma promoting the theme song and Yuta discussing his character's growth. They will also hold special greetings in Korea from March 14-15.
On the afternoon of the 8th, the World Baseball Classic (WBC) game between South Korea and Chinese Taipei took place at Tokyo Dome, featuring NCT's Johnny for the ceremonial first pitch. Previously, Red Velvet's Wendy threw the first pitch at the Czech Republic game on the 5th, and ATEEZ's Wooyoung is set to pitch at the Australia game on the 9th. Additionally, Johnny is heading to France for Fashion Week.
The original film "Specials," directed by Eiji Uchida and starring Daisuke Sakuma, has been released nationwide. The cast includes members of the dance team 'Specials' and features colorful dance scenes. The film has received positive feedback and is set to screen at international film festivals, with hopes for a sequel.
The film 'Specials', directed by Eiji Uchida, features Daisuke Sakuma in his first leading role. It combines dance and action as a team of assassins, each with unique personalities, train for a dance competition while plotting an assassination. Premiering on March 6, it promises thrilling entertainment and has garnered international festival attention.
NCT's Yuta and MONSTA X are set to appear on the Japanese TV music show 'with MUSIC' on March 7. Yuta has been active as a solo artist, recently completing his first solo tour and singing the theme song for 'Kamen Rider Zetsu.' MONSTA X, celebrating their 10th anniversary, has started their fourth world tour and will hold an arena tour in Japan in April.
K-POP stars Wendy from Red Velvet, Jaehyun from NCT, and Wooyoung from ATEEZ will throw first pitches at the 2026 World Baseball Classic in Tokyo. Wendy expressed her honor to support the Korean team, while Jaehyun shared his excitement and knowledge of baseball. Wooyoung also looks forward to contributing positive energy during the final match.
The new theme song for Kamen Rider Zets, titled 'PLAY BACK,' will be performed by NCT's Yuta, with lyrics by Seiko Fujibayashi and music by KENJI03. Yuta expresses his joy, linking the song's themes to NCT's concepts. The song will be available for streaming starting March 8, promising an exciting addition to the series.
On the morning of the 2nd, NCT's Johnny left Incheon International Airport to travel to Paris, France, for Paris Fashion Week. This follows his recent return to Korea after performing at the 'SMTOWN LIVE' concert in Bangkok, as well as another performance in Fukuoka with fellow member Taeyong.
NCT's Doyoung is set to contribute to the OST for Netflix's upcoming series 'Monthly Boyfriend,' featuring BLACKPINK's Jisoo. The romantic comedy, premiering on March 6, follows a webcomic producer who experiences love through a virtual dating simulation. Doyoung and Jisoo have previously collaborated as MCs on 'Inkigayo.'
