NCT's Jaemin attended a press event in Japan as the new Lee brand ambassador, showcasing his style and expressing gratitude to fans.
February/18/2026 19:04
NCT Jaemin descends to Japan! Today (18th), he attended the 'Lee APAC' brand ambassador appointment announcement event held at a certain location in Tokyo, promoting the brand's charm. [20 photos] NCT Jaemin, the press conference was all in Japanese! With a charming smile and cute poses, he appeared in a light indigo blue denim set-up, ahead of spring. 'Hello everyone. I am Jaemin from NCT DREAM,' he greeted in Japanese, expressing gratitude, 'I am really happy to be invited to such a wonderful event today. And I am truly delighted to celebrate Lee's 101st anniversary with everyone. Thank you very much.' When asked about the key points of his outfit, Jaemin explained, 'The '101Z Riders' I wore today have a strong presence, so I decided to keep it simple without adding other items.' He recommended it, saying, 'Since denim has a long history, I think it can be loved for a long time.' Regarding his feelings about becoming an ambassador, he said, 'I have loved jeans since I was a child, and I think it's great that I can style them in my way. I am really happy to be chosen as the ambassador for Lee, which I love.' He smiled as he spoke. When asked by the MC, 'What do you cherish?', he commented, 'What I cherish is, after all, myself.' He continued, 'The most important thing for me is to not forget my own self... I believe there is unchanging value in continuing something for a long time, and I want to cherish my own style over time, like 'Lee'.' Towards the end of the talk, Jaemin expressed his enthusiasm as an ambassador, saying, 'I want to show my story with Lee, and I hope to continue creating a style with my own individuality together with Lee.' He also shared a warm message to fans, saying, 'Thank you very much, our princesses and princes. And please do your best. I support you! Thank you.' Additionally, the event featured a surprise flower presentation from Shuichi Tawara, the president of 'Lee Japan', who also wore a matching set-up. Jaemin, seeing the president dressed similarly, innocently smiled and said, 'It's a matching look!' and even taught a heart pose, creating heartwarming scenes. During the photo time, he responded to the press's requests with a smile, fully enjoying the moment. He showcased various poses, including heart poses and the familiar 'Q pose' among NCT fans, energizing the venue throughout. Jaemin, who brought diverse charm to his first visit to Japan as an ambassador, is currently preparing for the release of the first mini-album 'BOTH SIDES' with NCT unit Jeno & Jaemin. Various content such as concept films and teaser images are being released ahead of the release on the 23rd, drawing attention to the new charm he will showcase with the unit.
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